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Best Customer Relationship Management (CRM) Products

Best Customer Relationship Management (CRM) Products

This category is a work in progress

A patient's lifetime health spending is worth about $1.4 million per individual, or $4.2 million per family.

As patients’ relationship with health systems becomes more akin to consumer experiences in other industries like consumer product goods and hospitality, health systems need to anticipate, understand, and respond to consumer behavior and personalize experiences. CRM solutions support this move to personalized experiences through application in traditional Marketing and Call Center use cases and beyond. A 360 degree personalized view of the consumer can inform a variety of strategic business applications including system and operational planning and care management. All of this is in service of attracting and retaining consumers in an increasingly crowded ecosystem.

Customer Relationship Management (CRM) solutions have a proven track record of enabling corporations to strengthen relationships with current and potential customers. This practice is quickly migrating into the healthcare industry to personalize patient interactions. Health systems are seeking to understand the individual patient with each interaction with the health system, personalizing service marketing and personalizing care interactions.

There are many digital approaches, ranging from broad platform CRM solutions to narrower solutions such as personalized acquisition marketing and engagement around specific services. Digital tools leverage information such as geographic, demographic, and psychographic insights to increase efficacy of messaging and relationship development. For example, the health system may help the patient navigate care pathways, find local resources, reactivate when there have been lapses in care, or encourage behavioral changes leading to better outcomes and cost savings for both the patient and the system.

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Customer Segmentation Tools

Customer segmentation tools provide the ability to organize patients around key characteristics to support clinical and operational needs.

Patient Profile Tools

Patient profile tools provide health systems a 360 degree view of the patient that can be used across the enterprise to personalize care.

Workflow Tools

CRM systems that identify trigger points to initiate automated workflows and instructions for staff based on patient’s data.

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Customer Relationship Management (CRM): Market Map

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Customer Relationship Management (CRM) Overview

Category Description

A patient's lifetime health spending is worth about $1.4 million per individual, or $4.2 million per family.

As patients’ relationship with health systems becomes more akin to consumer experiences in other industries like consumer product goods and hospitality, health systems need to anticipate, understand, and respond to consumer behavior and personalize experiences. CRM solutions support this move to personalized experiences through application in traditional Marketing and Call Center use cases and beyond. A 360 degree personalized view of the consumer can inform a variety of strategic business applications including system and operational planning and care management. All of this is in service of attracting and retaining consumers in an increasingly crowded ecosystem.

Customer Relationship Management (CRM) solutions have a proven track record of enabling corporations to strengthen relationships with current and potential customers. This practice is quickly migrating into the healthcare industry to personalize patient interactions. Health systems are seeking to understand the individual patient with each interaction with the health system, personalizing service marketing and personalizing care interactions.

There are many digital approaches, ranging from broad platform CRM solutions to narrower solutions such as personalized acquisition marketing and engagement around specific services. Digital tools leverage information such as geographic, demographic, and psychographic insights to increase efficacy of messaging and relationship development. For example, the health system may help the patient navigate care pathways, find local resources, reactivate when there have been lapses in care, or encourage behavioral changes leading to better outcomes and cost savings for both the patient and the system.

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Avia Summary

  • Customer Relationship Management (CRM) is a popular category with 52 products in AVIA Marketplace

  • There are 89 verified clients including academic medical centers, accountable care organizations, pediatric facilities and clients with rural presence using a Customer Relationship Management (CRM) solution at their organization

  • Subcategories of Customer Relationship Management (CRM) includes Customer Relationship Management (CRM) Tools, Customer Segmentation Tools, Patient Profile Tools and Workflow Tools

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Customer Relationship Management (CRM): Market Map

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Customer Relationship Management (CRM) Overview

52 products

Listed in AVIA Marketplace

19 products

With AMC Clients

22 products

With ACO Clients

15 products

With Rural Clients

7 products

With Pediatric Clients

Highest Rated Products

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Customer Relationship Management (CRM): Market Map

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Customer Relationship Management (CRM) Subcategories

3 Products

Customer Segmentation Tools

4 Products

Patient Profile Tools

13 Products

Workflow Tools

34 Products

Customer Relationship Management (CRM) Tools

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Customer Relationship Management (CRM): Market Map

VIEW FULL PROFILE ON AVIA MARKETPLACE.
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Customer Relationship Management (CRM): Market Map

VIEW FULL PROFILE ON AVIA MARKETPLACE.
brand logo

Customer Relationship Management (CRM): Market Map

VIEW FULL PROFILE ON AVIA MARKETPLACE.
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