The Insights Accelerator™ is an easy-to-use online interface for accessing and leveraging proprietary healthcare consumer research. It allows the user to define the patient type (age, gender, psychographic segment, health condition, etc.) and analyze a comprehensive list of attitudes and behaviors to deeply understand the needs of that patient type. The Insights Accelerator™ also includes geographic heatmaps by designated market area (DMA) down to the Census block group level, by psychographics, demographics and socioeconomics. Determine the right messaging, images and channel mix for game-changing effectiveness and cost efficiencies in marketing and patient engagement.