Fuel Cycle

Loyal's CRM solution is a healthcare specific outreach platform that manages all aspects of customer and patient communication. Loyal CRM drives campaigns that provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Benefits:

• Leverage AI and ML to get insights into patient behavior, experience, and sentiment.
• Increase operational efficiency through outbound agent workflows and foresee consumer risks with predictive analysis.
• Create enterprise-wide transparency by consolidating patient, hospital, and billing data from both internal (Loyal) and external (EHR) sources.
• Leverage data insights to inform utilization forecasting and capacity planning.
• Show the right message, at the right time, to the right person and drive appointment volume through lead management.

Results:

• Improved end-to-end patient journey and patient-provider fit. 
• Increased CRM utilization, revenue, and cost savings.
• Increased appointment volume and turnaround time.

Solutions

Campaigns

Campaigns provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Campaigns is the only healthcare-centric communication automation solution built to support end-to-end patient messaging, enabling health systems to engage new and existing patients through omni-channel campaigns. This could be annual wellness visit communications, vaccine campaigns, flu shots, and more.

Benefits:

• View holistic data in weekly or monthly reports to evaluate campaign effectiveness and attributable appointments.
• Deliver emails through Loyal (or your own domain) while matching consumer communication preferences. 
• Deliver one-time campaigns to specific audiences and deploy ongoing automated campaigns based on care events and business rules.
• Create custom drip campaigns and trigger automated campaigns based on consumer actions.
• Design email and SMS campaigns with simple to use templates and branding configuration tools.
• Determine campaign audience rules with segmentation builder and multiple integrated data sources.

Results:

• Increased re-activation and revenue.
• Increased campaign engagement and conversion rate.
• Increased attributable appointments scheduled and attended.
• Reduced administrative resources and campaign management.

Appointment Reminders

Benefits:

• Automate confirming, canceling, rescheduling appointments, and adding patients to wait lists.
• Forecast capacity and manage scheduling accordingly.
• Leverage automated omni-channel communication to help patients stay on top of their appointments.
• Integrate with the Loyal platform and data insights to drive growth and increase operational efficiency.
• Decrease the time providers spend on administrative tasks so they can focus on patient care.

Results:

• Improved patient experience and access to care
• Improved intake efficiency and increased number of confirmed appointments
• Reduced no-shows and same-day cancellations

Cured’s digital marketing platform allows you to connect with patients where they are, when it matters most. Fully compliant, you can now utilize important first-party data from your EMR, Claims IS, and other sources to build complete, personalized patient journeys. Easily build custom campaigns with an intuitive user interface, or get up and running quickly using Curations - 70+ built-in journeys for almost all healthcare scenarios. Deliver these communications using an omnichannel approach (email, text, push, social, and digital ad) that improves healthcare behaviors and strengthens customer relationships. 

Each HealthAdvisor title includes a health status assessment with scoring logic and risk-specific calls to action (CTAs). The interactive dashboard provides marketers a HIPAA-compliant process to access user lead information with overall performance (starts, completions, and risk levels).

• Identify at-risk patients based on their self-reported input and target them in real time with creative and messaging
• Empower consumers with accessible editorial and actionable education
• Engage at-risk consumers with relevant health topic-specific assessments through social, SEM, email, and direct mail tactics
• Attract, acquire, and convert with branded campaign pages and microsites that offer actionable next steps
• Motivate future treatment with personalized messaging via integration with your marketing automation

Designed to let individuals take a proactive role in their health and well-being, HealthHub provides an engaging and educational digital experience to get consumers to actively participate in their health journey. Structured learning experiences (in English, select titles in Spanish) with condition-based resources allow a self-guided user to explore all facets of a topic, from condition overview, symptoms, and diagnosis, to treatment options and long-term outcomes.

All resources, including thousands of articles, images, interactive tools, and videos, are URAC-accredited, NCQA-certified, and medically reviewed. They are based on a diverse range of evergreen and hot topics, and accessible for users of all capabilities, supported through our WCAG-compliant interface. A variety of health literacy, medical advice, and intentional wellness planning tools are available to cater to various learning styles and preferences, including:

• Condition and wellness articles
• Self-care, wellness, and procedure videos
• Personal risk calculators
• Health quizzes
• Healthy recipes
• Prescription and over-the-counter (OTC) medication information
• Drug interaction checker
• Prevention planners
• Risk assessments