Vendor Resources

When you launch your own product, you want it to be as successful as possible. Many vendors or sellers in the healthcare industry turn to marketing agencies to help launch their business and product to the next level. While this is often an excellent and beneficial move, there are considerations and potential downsides to hiring a marketing agency. This can include a high price point, a lack of understanding of the industry, lag in timing, or unsatisfactory services.

Hospitals and health systems can take a while to make a digital health decision, but a lot more goes into the process than you may initially believe. There are many avenues or steps that an organization must take when making a large financial decision, particularly when it will also greatly affect end-users, like patients or hospital staff. Being aware of the major steps in this process can help you provide more information up-front and minimize the length of time you wait for a sale.

With much of our world changing rapidly due to the epidemic and the rise of technological advances, we expect that the future of digital health will shift. With the additional strain on our healthcare system and the increase in inflation/demand, the need for flexibility and adaptation situations is pertinent to the structural integrity of healthcare systems. To some extent, we can predict what will occur in the digital health sector and work to be prepared for changes.

A webinar takes a substantial amount of time to create and organize, and you want to maximize attendance. Where do you start? There are a variety of tools and strategies to get your name out in the healthcare industry and boost attendees. With the current market, many professional industries are going virtual, giving you more opportunities than ever. Let’s breakdown how you can increase your visibility and attendance.

When trying to sell a digital product, it can be frustrating to wait and hear back from potential buyers. A lot of time and effort goes into your creation but being patient is all part of the process. Knowing what goes into the purchasing decision can help you maximize your marketing and more effectively sell your product. Here we will outline what often goes into this process, who is involved, and what the largest factors are to finish a sale.

If you’re selling a product, you need to have the data and information to back it up. This tells your potential buyers how it works and why it’s worth it to purchase it. When dealing with larger healthcare systems and hospitals, they will want clinical evidence that what they are purchasing can provide a beneficial outcome. Creating a good case study can sell your product on its own, but it needs to follow some guidelines to catch buyers’ eyes. Case studies can be a lot of effort but are a key component to the effectiveness of your product.

Case studies are an excellent way to prove that the product you are selling is worthwhile. It takes time and effort to validate your information through a case study, so you certainly want to highlight it. Finding ways to promote your case study can build trust in the community and increase sales. There are a few techniques you can use to give your case study visibility in the industry and help you gain more downloads.

Digital health is a growing field that is expected to grow approximately 15% in the next several years, making it an excellent avenue for entrepreneurs and business to focus on. It’s a fast-paced and highly beneficial field for those in the industry, allowing us to provide solutions to healthcare barriers in an efficient way. For those looking to break into this field, or to gain more knowledge on it, waiting on a health system to decide on your product can seem exhausting. Let’s review why this decision takes so long, and how we can work to escalate the decision-making process.