The world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres in over 90 countries around the world. Included in ACNM guidelines for promoting physiological childbirth. A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions during labor and birth including squatting, kneeling and forward leaning. The CUB can also be used to relieve symptoms of PGP including pelvic and lower back discomfort during pregnancy.

We are the proud creators and worldwide distributors of the award-winning, innovative Comfortable Upright Birth (CUB) support, now sold in 90+ countries around the world. We are also the organisers of MaMa Conference, the longest running and largest independent two day conference on maternity care in the UK.

Avhana Health is a leading clinical support tool that improves care, lowers costs, and enhances patient outcomes through its value-based care platform integrated with EHRs.

Avhana Health is a leading clinical support tool that improves care, lowers costs, and enhances patient outcomes through its value-based care platform integrated with EHRs.