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Description
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Use cases
EHR integrations
Client types
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Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Use cases
EHR integrations
Client types
Differentiators
Keywords
Media
Company details
Get Real Health
Get Real Health

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MoBE
MoBE

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Categories

Solutions

Description

Product Description:
TruBridge specializes in delivering innovative business office, consulting, and managed IT services tailored to the unique challenges faced by community and rural healthcare organizations, with a focus on enhancing revenue cycle management to ensure th...
About Get Real Health:
TruBridge specializes in delivering innovative business office, consulting, and managed IT services tailored to the unique challenges faced by community and rural healthcare organizations, with a focus on enhancing revenue cycle management to ensure th...
Product Description:
Research suggests that if behavior-related risk factors were eliminated, 80% of all heart disease, diabetes and stroke could be prevented, as could more than 40% of US cancer cases and deaths. CareCentra has worked with academic institutions (HBS, Stanford, Princeton) and business partners (Intermountain Healthcare, Baylor Scott & White), to develop a personalized behavior-shaping algorithm for each individual to significantly improve health outcomes, while reducing utilization – the MoBEMap. CareCentra’s MoBEMap algorithm has proven to maximize patient engagement, loyalty and customer satisfaction, no matter what channel or application is used to deliver personalized nudges. By pairing the algorithm with a brand or device, that brand can directly benefit from industry leading engagement results. CareCentra has been able to achieve engagement rates that exceed that of Facebook and Twitter, while driving Net Promoter Scores that rival habitual brands like Starbucks (NPS ~77) and Costco (NPS ~79). We have presented key results of the experience using Google’s HEART framework below to set out impact measures in perspective
About CareCentra:
CareCentra’s mission is to help people choose the healthiest possible action, in a connected, collaborative, compassionate way. We built the first AI-driven, behavior shaping platform that offers remote digital care journeys for patients with multiple chronic conditions - all of the same platform. This omnichannel solution creates micro-interventions tailored to individuals. In other words, it offers a choice of health actions and nudges patients towards those they are motivated to do and able to do in managing their health. An integrated suite of four digital care experiences out-of-the-box – a Patient Experience, a Care Giver experience for family members of patients, a Care Navigator Experience for case managers and healthcare professionals, and a Population Health module that reports progress visually, deliver this vision. Randomized clinical trials with Intermountain Health have demonstrated that this precision nudging platform significantly improves care plan adherence, reduces utilization, and improves patient satisfaction

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Use Cases

Description:

None provided

Pediatric use cases:

None provided

Users:

None provided

Description:

None provided

Pediatric use cases:

None provided

Users:

None provided

EHR Integrations

Integrations:

None provided

EMR Integration & Relevant Hardware:

None provided

EMRs Supported:

None provided

Hardware Compatibility:

None provided

Integrations:

Acute care EMR, Ambulatory EMR, Patient portal

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Epic, Cerner, Allscripts, athena

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app)

Client Types

None provided

Differentiators

Differentiators vs EHR Functionality:

None provided

Differentiators vs Competitors:

None provided

Differentiators vs EHR Functionality:

CareCentra is an AI company that shapes behaviors in healthcare settings.  

It is the only platform of its kind that builds personalized choice architectures based on the Nobel Prize winning nudge theory. Choice architecture in our context is the design of different ways in which choices can be presented to patients, and the impact of that presentation on the patient’s decision-making. For example, the number of choices presented, the way attributes are described, and the presence of a "default” can all influence patient choice. As a result, the deliberate design of choice architecture to nudge patients toward personally and socially desirable behaviors like adhering to standards of care, choosing healthier foods, managing stress or social integration. These interventions are often justified by the fact that well-designed choice architectures can compensate for irrational decision-making biases to improve health outcomes. CareCentra’s platform works by generating nudges (a combination of content, frequency, channel, and incentive) designed for a segment-of-one in what we call precision nudging  

Differentiators vs Competitors:

CareCentra’s MoBe Platform 

Persuasive technologies shape behaviors. Like Instagram (whose cofounder Mike Krieger was a student of B.J. Fogg in Stanford) and other popular social media platforms, they are behaviorally tuned and help form habits. Used appropriately, persuasion rather than reminders, help build long term habits of actions like medication adherence, stress management etc.  

The drop-out rates of <5% on all our deployments over 12-24 months testify to the ability of the platform to retain engagement over long periods of time. This allows deployment to manage chronic diseases and preventive care programs like fitness or wellness that require sustained engagement. 

The CC platform is designed for delivering adaptive nudges at scale. No two patients managing the same condition, say heart disease, respond to care plans in the same way. As a learning system the platform gets ‘smarter’ over time. It delivers nudges based on the patient’s MoBe Map ensuring high levels of responsiveness and engagement. 

The architecture of our platform allows a health system to license a SaaS module for, say, Medication Adherence, and once integrated into their workflow, keep adding other digital care journeys like heart health, breast cancer, maternity, etc. all on the same platform. The care journeys we offer cut across type of condition (chronic or acute) and site of care (in-hospital or at home) coordinating with care teams as relevant or permitted. This is also why the platform can be deployed by providers, payers, and employers in various settings. 

CareCentra’s platform is both omnichannel (text, App, IVR, Alexa etc.) and integrates with multiple personal devices without requiring any specific hardware within the provider or with the patient. 

CareCentra is a B2B platform that targets at-risk populations and risk-bearing plans. The aggregate populations come from providers, payers and through Pharma partnerships. The Maternity Care journey is, however, a product that lends itself to a B2C model that we do not intend pursuing in the near future 

The CareCentra platform collects behavior data at the level of individual patients for every care journey in combination with clinical data. This makes its algorithms effective in building personalization and engagement. 


 

 

 

Keywords

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CareCentra One Pager PDF FINAL 6 (2).pdf

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Company Details

Founded in 2001

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