Clue App

Clue is a period tracking and fertility app. Its mission is to empower people to be in charge of their lives while moving science and health research forward. Clue uses science and data to provide actionable personal insights into female health. The free mobile app, available on iOS, Android and Apple Watch, calculates and predicts users’ periods and PMS based on users’ data. It calculates fertility windows based on global averages, which can be made more accurate by users’ entering ovulation test data. Clue’s mission is to help people all around the world benefit from insights into female health. The startup was founded in 2012 by a Danish female entrepreneur, Ida Tin, who is convinced that technology will profoundly change the future of family planning.