Habit, delivers personal nutrition plans. The user will purchase a test kit and collect data about their genetics, their vitals, and their metabolism, which is sent to a lab. They also input data about their health goals. Then the company uses that data and machine learning algorithms to determine the user's ideal diet. The user receives online guidance from a diet coach and specially-prepared meals delivered to their door. The company will also have an app that allows users to track progress and connect with one another socially.

Habit, delivers personal nutrition plans. The user will purchase a test kit and collect data about their genetics, their vitals, and their metabolism, which is sent to a lab. They also input data about their health goals. Then the company uses that data and machine learning algorithms to determine the user's ideal diet. The user receives online guidance from a diet coach and specially-prepared meals delivered to their door. The company will also have an app that allows users to track progress and connect with one another socially.