Wellth Medication Adherence Rewards Program

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AVIA Summary About EHR Integrations Use cases and differentiators Company information Media

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Wellth Medication Adherence Rewards Program is a solution provided by Wellth which was founded in 2014. It belongs to multiple categories of digital health solutions including Diabetes Management, Chronic Disease Management, Behavioral Health, Behavioral Health Screening, Behavioral Health Integration, Remote Monitoring (RPM), and On-demand Behavioral Health.

It has 5 verified clients.

Wellth Medication Adherence Rewards Program integrates with major EMRs such as Not applicable.

Some other resource(s) that may be helpful in learning about Wellth Medication Adherence Rewards Program include: Current State of Remote Monitoring and Top 20 remote patient monitoring companies among Accountable Care Organizations (ACOs)

DESCRIPTION

Wellth’s smartphone-based Medication Adherence Rewards Program motivates and empowers individuals diagnosed with chronic behavioral health conditions to engage in the daily healthy behaviors that generate actual clinical outcomes. Using a repetitive trigger-behavior-reward interface, Wellth develops a long term habit of self-management and has shown the ability to improve outcomes for our partners including ED utilization, readmissions, and metrics like A1c control for Diabetics. Wellth’s solution is offered to high-acuity health system patients through an intuitive smartphone app that includes daily personalized nudges as well as quick photo ‘check-ins’ for daily medications. Patients enrolled into the program are endowed a $30 reward balance on the first day of each month, but must consistently upload their medication photos each day to earn the full reward. Deductions of $2 per day are made for missed photo uploads (until a minimum balance of $0). Our Wellth Member Educator team regularly monitors enrolled member behaviors, outreaches to members flagged as nonadherent, and initiates motivational interviewing discussions with nonadherent members if appropriate. The Member Educators also communicate regularly with health system care managers to report on patient adherence behaviors.

FEATURED MEDIA

How Wellth Works

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CATEGORIES & SOLUTIONS

Diabetes Management

Chronic Disease Management

Behavioral Health

Medication Adherence Tools

Behavioral Health Integration

Non-connected Platform - Remote Monitoring

CLIENT TYPES

Academic Medical Centers

Accountable Care Organizations

Rural Hospitals

Small Medical Facilities

Large Medical Facilities

Medium Medical Facilities

Extra Large Medical Facilities

EHR integration

Integrations

Not applicable

EHR integration and relevant hardware

Not applicable

EMRs supported

Not applicable

Hardware compatibility

Mobile / Tablet (web optimized)

Use cases and differentiators

Use case descriptions

Wellth supports members with chronic conditions—including comorbid physical and behavioral health conditions—in managing conditions through improved care plan adherence. We support numerous disease states, including:

Diabetes (type 1, type 2, and gestational)
Congestive Heart Failure
Cardiovascular Disease
COPD
Asthma
CKD/ESRD
Oncology
Behavioral Health
And more...

Pediatric use cases

Wellth supports pediatric members in improving care plan adherence—including adherence to inhaler use.

Users

None provided

Differentiators vs internal options

Health systems and providers give great care within the provider setting but lack the ability and resources to motivate and engage with and serve their patients at home. They must fully rely on their patients to not only pick up their prescriptions but actually adhere to their treatment plan at the right time every single day. Health systems largely do not have the expertise or capabilities to drive real behavior change in the most complex populations that have a history of being unresponsive to standard care management protocols. Although some providers may have implemented digital or remote solutions to improve adherence, they are limited by the large number of patients who eventually stop engaging with those devices. Finally, health systems may not have adequate resources or integration capabilities to support additional care management workflows. Wellth has the expertise to implement the optimal incentive design to motivate the highest acuity portion of a health system’s population, which has historically been unresponsive to all other self-management and adherence initiatives. Our solution streamlines disparate health system care management efforts by improving adherence to behavioral health, physical health, and SUD care plans at the same time. Our daily adherence insights extend much farther than the limited pharmacy claims data that health systems currently use to triage their patients, and we have the resources within our Wellth Member Educator team to act on those insights immediately and outreach to nonadherent members.

Differentiators vs competitors

Wellth’s key differentiator from all other adherence-focused vendors is that it applies the most appropriate strategies from behavioral economics, choice architecture, and habit science at every patient touchpoint, to maximize engagement and behavior change. For instance, Wellth successfully increased enrollment rates by endowing members with a financial rewards balance upon enrollment; this is explained by a behavioral economics concept known as the ‘endowment effect’. Furthermore, one of the optimal incentive designs within the Wellth program is to require members to consistently demonstrate adherence each day to avoid deductions from their endowed balance; this concept is defined as ‘loss aversion’ and has been proven to be highly effective in incentivizing behavior compared to gain or lottery incentives in certain situations. Wellth has also carefully designed daily medication check-ins to ensure an enjoyable process for the patient that takes less than 2 seconds. Compare this to other solutions which require patients to show themselves swallowing each pill individually, in a time-intensive, unenjoyable interaction that provides no reward for doing so.