BehaveCare, Brad Bennett was CEO of Maxim Healthcare Services, a homecare and medical staffing firm, and Eric Heil was CEO of RightCare Solutions, a care transitions software company. In 2014, Maxim and RightCare collaborated to address post-acute readmissions for patients at the University of Maryland St. Joseph Medical Center. Over a 15-month period, Maxim and RightCare reduced readmissions by 60% (link). Brad and Eric identified two factors that significantly contributed to readmission risk: behavioral health co-morbidities and social determinants of health. They saw an opportunity to create a high-tech, high-touch program modeled after Maxim and RightCare’s solution but focused on Medicaid patients with severe behavioral health diagnoses. BlueCross BlueShield Venture Partners saw a similar opportunity and partnered with Brad and Eric to co-found BehaveCare at the beginning of 2017.

BehaveCare, Brad Bennett was CEO of Maxim Healthcare Services, a homecare and medical staffing firm, and Eric Heil was CEO of RightCare Solutions, a care transitions software company. In 2014, Maxim and RightCare collaborated to address post-acute readmissions for patients at the University of Maryland St. Joseph Medical Center. Over a 15-month period, Maxim and RightCare reduced readmissions by 60% (link). Brad and Eric identified two factors that significantly contributed to readmission risk: behavioral health co-morbidities and social determinants of health. They saw an opportunity to create a high-tech, high-touch program modeled after Maxim and RightCare’s solution but focused on Medicaid patients with severe behavioral health diagnoses. BlueCross BlueShield Venture Partners saw a similar opportunity and partnered with Brad and Eric to co-found BehaveCare at the beginning of 2017.