Hawthorne Effect is a one of a kind technology-enabled service platform that provides specialized, uniquely trained and equipped healthcare professionals (“HEROs”). Hawthorne Effect HEROs, who are deployed as an extension of the investigator team, are enabled by a dedicated technology platform to conduct clinical trial visits anywhere, anytime. The service meets the needs of patients who have accessibility challenges related to geography, transportation logistics, physical limitations, or other socio-cultural or economic barriers. The platform is an end to end solution for managing protocolized study visit requirements, scheduling and conducting visits ,and providing data to delegated stakeholders within a HITRUST, HIPAA certified ecosystem. No other platform currently exists that brings a full spectrum of clinical study visits to patients regardless of geography and is able to ensure that that clinical trial visits comply with FDA and ISO standards for good clinical trial conduct.

Hawthorne Effect is a one of a kind technology-enabled service platform that provides specialized, uniquely trained and equipped healthcare professionals (“HEROs”). Hawthorne Effect HEROs, who are deployed as an extension of the investigator team, are enabled by a dedicated technology platform to conduct clinical trial visits anywhere, anytime. The service meets the needs of patients who have accessibility challenges related to geography, transportation logistics, physical limitations, or other socio-cultural or economic barriers. The platform is an end to end solution for managing protocolized study visit requirements, scheduling and conducting visits ,and providing data to delegated stakeholders within a HITRUST, HIPAA certified ecosystem. No other platform currently exists that brings a full spectrum of clinical study visits to patients regardless of geography and is able to ensure that that clinical trial visits comply with FDA and ISO standards for good clinical trial conduct.

Protera Health lowers musculoskeletal (MSK) costs of care through a physician-led, virtual, multidisciplinary clinic. Because of this infrastructure, care can be delivered through in-network contracting, which is extremely advantageous to health plans, healthcare organizations, and provider groups. Protera Health was founded as a joint venture with Henry Ford Health in Detroit, MI, and is based on over a decade of clinical transformation in orthopedics and rehabilitation. Care is delivered through an integrated practice unit (IPU) approach, which is a cutting-edge delivery model that individualizes multidisciplinary care around patient reported outcome measures (PROMs). The founders of the company are national experts in value-based MSK care, PROMs, and managed care.

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Protera Health has three core advantages over existing digital MSK solutions on the market:

1) Ability to deliver in-network care through claims/medical expenses via our virtual clinic model (competitors are vendor solutions that do not deliver clinical care nor are able to contract with health insurance)

2) Individualized treatment according to patient reported outcome measures (PROMs), which are robust quality measures for physical function, pain coping, and mental health. We are the only soluton on the market that centers care - and monitors outcomes - by these metrics. 

3) Platform to in-person care, designed to minimize leakage. Protera works with partner health systems to customize the program to include the system's preferred in-person services, such as physical therapy and specialty care.