BabyMed is an integrated and innovative mobile health information platform that empowers pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery. The SMS text and voice messaging service integrates all healthy pregnancy and safe motherhood topics under one platform. This includes early and complete ANC attendance, malaria prevention, the prevention of mother to child transmission of HIV (PMTCT), individual birth planning and safe delivery. The text messaging platform allows pregnant women, birth supporters, and others interested in safe motherhood to receive information and reminders about a healthy pregnancy and safe motherhood at subsidized and affordable rates. The main aim is to make easily understandable maternal health information readily accessible to expectant mothers, and also to use the efficacy of ICT to provide maternal health care communication to expectant mothers in the remotest locations. Mobile phone technology offers an opportunity to overcome barriers that limit access to quality maternal and newborn health. This platform will offer pregnant women, mothers with new born babies and their family members– located in every corner of the country and from any income level - healthy pregnancy advice and early childhood care information. This information includes time sensitive reminders for such events as antenatal clinic visits and taking of malaria prevention medication. This information is carefully timed and relevant to the specific registrant, like pregnant women or their supporters. The carefully targeted large range of healthy pregnancy topics, from ante-natal care (ANC) visit reminders to birth planning and ‘fun’ informative information for all these types of audiences, makes this a unique service.
