CriticalArc is a SaaS-based provider committed to transforming incident response through innovative solutions. These solutions empower your organization’s safety and security teams with the intelligence to strengthen and streamline their response to threats and incidents. Founded in Australia in 2011, CriticalArc’s leadership recognized an over-reliance on fixed, costly security systems and saw an opportunity to leverage the ubiquity of smartphones and the performance of cloud networks with enterprise-grade software. As a result, CriticalArc combined its deep understanding of security systems with a passion for quality software and a commitment to customers to develop its distributed command and control software, service, SafeZone® SafeZone empowers your organizations’ most important resource – your people.

CriticalArc is a SaaS-based provider committed to transforming incident response through innovative solutions. These solutions empower your organization’s safety and security teams with the intelligence to strengthen and streamline their response to threats and incidents. Founded in Australia in 2011, CriticalArc’s leadership recognized an over-reliance on fixed, costly security systems and saw an opportunity to leverage the ubiquity of smartphones and the performance of cloud networks with enterprise-grade software. As a result, CriticalArc combined its deep understanding of security systems with a passion for quality software and a commitment to customers to develop its distributed command and control software, service, SafeZone® SafeZone empowers your organizations’ most important resource – your people.

Ramp Up Your Performance With Location-Based Analytics Solutions for Business

With Mapsted’s location analytics technology businesses can gain a deeper understanding of their geospatial impacts.And our system is all hardware free.

Location Analytics Tools Are Incredibly Accurate

Mapsted’s indoor location analytics technology provides sub 1-5 metre accuracy, 200 times more accurate than traditional GPS and cellular-based services.

This technology provides comprehensive insights into customer behaviour, including popular areas, traffic patterns and visit duration to help identify areas for improvement and to develop targeted marketing campaigns.

Uses real-time data analytics to enable quick response to visitor behaviour changes, make data-driven decisions and improve the visitor experience.

Helping businesses enhance customer experience through innovative, location-based positioning, marketing, and analytics.

With 100+ patents, Mapsted is a pioneer in indoor location technology, known for its unmatched accuracy, reliability and versatility. Since its establishment in 2014, Mapsted has become a global leader in location-based technology solutions. What sets us apart is our patented award-winning technology that doesn't require expensive external hardware for positioning, making it highly accurate, scalable and cost-effective. 

Mapsted's indoor positioning system is the most precise on the market for indoor marketing and location-based targeting. Achieving one-meter accuracy without Bluetooth beacons or additional external hardware, Mapsted eliminates concerns about maintenance and installation costs. 

Mapsted offers advanced front and back-end solutions to meet the evolving needs of the global business community. The company operates in three distinct technology segments: 

Location Positioning Technology: Mapsted provides products that enable seamless outdoor-indoor navigation without the reliance on beacons, Wi-Fi, or additional external hardware. 

Location Marketing Technology: Mapsted empowers clients to find their target audience and enhance customer engagement through advanced market segmentation and targeted notification tools. 

Location Analytics Technology: Mapsted equips businesses with comprehensive insights into customer behavior through its location-based analytics suite, enabling them to elevate their companies to the next level.