Prior authorization shouldn’t be the barrier between patients and care, but today it often is. 

Humata was built with one purpose: to make prior authorization work the way healthcare should - fast, fair, and transparent. 

Through intelligent automation, AI-driven policy matching, and real-time payer connectivity, Humata simplifies and accelerates every step of the prior authorization process. The result? 90% touchless authorization, human-reviewed cases resolved in under two minutes, and complete visibility from order to outcome. 

Because when prior authorization moves forward, care can move forward. 

Our staff works remotely in the client’s system to pre-authorize or pre-register patients for upcoming appointments. Our team works with central insurance verification departments to obtain pre-authorization numbers and financially clear patients through the pre-registration process. Insurance eligibility and benefits are verified using real-time software. We operate transparently as an extension of our clients' patient access departments.

Since 1977, Hollis Cobb Associates has worked to provide valuable and timely solutions to healthcare providers. From front end services including Pre-Authorization, Pre-Registration, Scheduling, and Customer Service, to Insurance Follow Up and Early Out and Bad Debt Collections, Hollis Cobb has teams at every step of the Revenue Cycle. Our people, along with advanced technology and reporting, allow Hollis Cobb to consistently deliver on and exceed client expectations.

• End-to-End Automation: covers every part of the PA continuum within one cohesive solution 
• Scalable Across Specialties & Payers: built to handle high-volume, complex specialties and payer configurations
• Medical and Pharmacy Benefit: routes and automates authorizations across both medical (Services/Procedures/infusions) and pharmacy (PBM) benefits, using shared infrastructure and connectivity modes
• Exception-Based Workflow: automates routine tasks so teams only touch complex cases
• EHR-Native Integration: embeds directly into EHR workflow 
• AI-Powered PolicyMatch™: uses NLP and policy decomposition to match documentation against payer or PBM criteria, ensuring alignment with medical necessity, step-therapy, and diagnosis requirements
• Omnichannel Payer Connectivity: supports direct API, eFax, and portal-based submissions
• Post-Auth Monitoring: flags changes that trigger denials and ensures revenue integrity