WebMD One

1. **Education** - We know that people process health information differently than other information. That’s why our education materials incorporate health literacy principles while addressing the five stages of behavior change (pre-contemplation, contemplation, preparation, action, and maintenance) to facilitate both use and comprehension. Gamification, video, and quiz options help reinforce these materials, and these materials provide the same education given by more than 1,500 hospitals and health systems every day. 2. **Goal Setting** - We’re able to get the right people into the right programs at the right time. Health coaches—via chat, text, or phone—and on-site staff understand where each individual is in their wellness journey, as well as their readiness to make health changes. These coaches use the concept of cognitive behavioral therapy to help people make small changes first—e.g., walking for five minutes, practicing deep breathing for two minutes, reducing soda consumption by a few ounces. By using goal setting and milestones appropriate to each employee’s readiness for change, coaches can establish achievable improvement markers and support sustained momentum, which lead to major changes in lifestyle risks. 3. **Support and accountability** - We use program utilization data to determine the most appropriate communication channels and most effective messaging for each segment of the employee population. We also provide multiple levels of support, including access to team members, coaches, on-site staff, and a network of more than 100,000 physician experts. We create accountability by using peer-reviewed research on incentives to design a program that drives behavior change and lifestyle risk reduction.