Using campaigns & segments to push products doesn’t work anymore. You end up bombarding customers with irrelevant messages and they end up ignoring you all together. The process is broken. In today’s world every interaction needs to be about the customer – what they need, right now. That's the driving force behind Pega Customer Decision Hub. Our always-on, AI-driven engagement engine optimizes each interaction for customer relevance and business value. With a real-time, next-best-action, approach you engage customers 1:1, on their terms – ensuring every interaction is exactly what they need.

Think unified solutions, not silos across personalized marketing engagement, proactive digital customer service and intelligent automation. A configurable technology platform with out of the box healthcare focused capabilities. Even the most cutting-edge technology can’t work in isolation. If you’re constantly duplicating efforts across different systems that don’t talk to one another, you’re losing out on quality time that could be spent with your patients. Don’t let administrative hassles distract you from what really matters. Pega offers the industry’s only unified digital process automation platform, combining robotics, process automation, and case management together in a unified architecture. And we build in powerful decision analytics, so you’ve got everything you need to automate any process while working faster and smarter. https://www.pega.com/insights/resources/context-driven-applications-healthcare