Piwik PRO Analytics Suite

Name: Piwik PRO Analytics Suite
Rating: 5 (2 reviews)

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By Piwik PRO

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Feature highlights AVIA Summary About EHR Integrations Use cases and differentiators Company information Media

Piwik PRO Analytics Suite Feature Highlights

Analytics & tag management

Real-time data, custom dashboards and reports, patient journey analysis, conversion funnel tracking

Data activation & personalization

Audience segmentation, data enrichment, integrations with CRM, email, marketing tools & ad platforms

HIPAA compliance & patient data privacy

Customizable BAAs, safe hosting, backup storage & encryption, consent management, data anonymization

Select which hospital or health system you work at and see a personalized compatibility level.

Piwik PRO Analytics Suite is a solution provided by Piwik PRO. It belongs to multiple categories of digital health solutions including Governance, Risk Management & Compliance, Ratings & Reviews Transparency, Digital Front Door (DFD), and Consumer Insights.

It has 5 verified clients.

Piwik PRO Analytics Suite integrates with major EMRs such as Not applicable.

Some other resource(s) that may be helpful in learning about Piwik PRO Analytics Suite include: Digital front door: The key to staying ahead in healthcare and Digital transformation essentials — Consumer insights

DESCRIPTION

Piwik PRO Analytics Suite is a comprehensive, HIPAA-compliant analytics and data activation platform. It enables hospitals and health systems to securely collect, analyze, and activate patient data while maintaining 100% regulatory compliance and building patient trust.

The platform consists of four modules in one interface:

Analytics: Access to complete, real-time patient journeys and behavioral insights
Tag management: Secure tag deployment and marketing tool configuration
Consent management: User consent & privacy banner management and cookie detection
Data activation & personalization: Unified patient profiles, advanced segmentation and turning insights into action

Other capabilities of the platform include:

Data protection and compliance features to ensure compliance with HIPAA and other healthcare regulations (e.g., the ability to sign a customizable business associate agreement (BAA))
Enhanced security measures inside audit-ready infrastructure
Server-side tracking & tagging for increased control over data collection
Integrations with marketing tools and healthcare systems & customization options
Dedicated support, including onboarding & implementation

Piwik PRO Analytics Suite lets marketing and analytics teams capture nearly all their traffic while complying with strict privacy regulations. The platform’s powerful functionalities allow healthcare organizations to make confident marketing decisions without compromising patient trust. This allows them to better understand patient journeys, optimize campaigns, and increase engagement while ensuring health data remains secure.

FEATURED MEDIA

HIPAA compliance with Piwik PRO

HIPAA-compliant analytics and data activation with Piwik PRO

The comparison of 9 HIPAA-compliant analytics platforms

Sample data activation: Add user to a Mailchimp list

Examples of audience segmentations

Example of a marketing dashboard

See all media

CATEGORIES & SOLUTIONS

Governance, Risk Management & Compliance

Ratings & Reviews Transparency

Digital Front Door (DFD)

Regulatory Compliance Management

Platforms for Managing Digital Marketing

Comprehensive Consumer Insights

CLIENT TYPES

Large Hospital/Health System

Health Insurers

Medium Hospital/Health System

Extra Large Hospital/Health System

EHR integration

Integrations

Not applicable

EHR integration and relevant hardware

Not applicable

EMRs supported

Not applicable

Hardware compatibility

Not applicable

Use cases and differentiators

Use case descriptions

Patient journey optimization: Track patient interactions from initial website visit through treatment completion. Identify bottlenecks in appointment scheduling and registration processes, then optimize patient education content based on engagement analytics.
Operational efficiency enhancement: Monitor telehealth platform usage and patient portal engagement to optimize resource allocation. Analyze feature utilization patterns to inform strategic decision-making about digital health investments.
Marketing campaign performance: Measure the ROI of health awareness campaigns and patient education programs. Segment audiences for targeted health information delivery and track conversion from educational content to appointment bookings.
Patient experience personalization: Create personalized patient experiences using customer data platform capabilities. Deliver targeted email campaigns and implement on-site personalization based on patient preferences and behavior patterns.
SEO improvement: Boost website visibility by identifying trending health topics and high-traffic keywords. Optimize content to improve search rankings and meet patient expectations while driving more qualified traffic.
Digital touchpoint analysis: Gain a comprehensive view of patient interactions across all digital channels. Analyze user flow and funnel data to understand traffic sources and optimize the patient acquisition process.
Conversion rate optimization: Streamline patient journeys from initial contact to service delivery. Use conversion data to refine targeting strategies and improve campaign performance across marketing channels.

Users

Marketing teams & professionals
Digital analytics teams & professionals
Product teams & professionals

Differentiators vs internal options

Piwik PRO works alongside EHR systems by providing:

Website and digital marketing analytics for healthcare organizations
Patient acquisition and engagement tracking
HIPAA-compliant analysis of digital touchpoints outside of clinical records

While not directly integrating with EHR systems, Piwik PRO can:

Integrate with CRMs and other healthcare marketing tools
Export data for analysis in other healthcare data systems
Work within healthcare organizations' broader data ecosystem

Differentiators vs competitors

Piwik PRO offers an all-in-one analytics and data activation platform with the option to sign a business associate agreement (BAA) that can be customized to each healthcare organization’s needs.
You can use Piwik PRO safely and effectively without needing to de-identify PHI and ePHI. This lets you base your marketing decisions on real patient data rather than anonymous statistics, enabling a more personalized approach to users’ needs.
The platform adopts privacy by design and boasts HIPAA certification achieved through a comprehensive assessment as part of its SOC-2 Type II audit, fully supporting health companies’ security. Piwik PRO doesn’t share or reuse your data for other purposes.
Piwik PRO provides a cost-effective solution with a low entry level that doesn’t require significant technical resources to start and maintain it. With a low learning curve and dedicated onboarding and implementation, even less technical teams can quickly get familiar with the platform and begin getting value from it.

Media

Images

Example of a marketing dashboard

Example of a user flow custom report

Sample data activation: Add user to a Mailchimp list

Examples of audience segmentations

Videos

HIPAA compliance with Piwik PRO

HIPAA-compliant analytics and data activation with Piwik PRO

Downloads

The comparison of 9 HIPAA-compliant analytics platforms

Select which hospital or health system you work at and see a personalized compatibility level.

Piwik PRO Analytics Suite Comparisons

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About AVIA Marketplace

AVIA Marketplace is where innovative health systems and hospitals go to find the right digital health solutions. It’s built to efficiently search vendors and guide informed decisions, with tools like product comparisons, compatibility level, report generators, peer reviews, and market insights.

AVIA Marketplace is brought to you by AVIA, a trusted company and community of experts who guide health systems on their digital transformation journey.

Piwik PRO Analytics Suite

5.0

Piwik PRO Analytics Suite

Overview

Piwik PRO Analytics Suite Feature Highlights

Analytics & tag management

Data activation & personalization

HIPAA compliance & patient data privacy

Select which hospital or health system you work at and see a personalized compatibility level.

HIPAA compliance with Piwik PRO

HIPAA-compliant analytics and data activation with Piwik PRO

The comparison of 9 HIPAA-compliant analytics platforms

The comparison of 9 HIPAA-compliant analytics platforms

Sample data activation: Add user to a Mailchimp list

Examples of audience segmentations

Example of a marketing dashboard

EHR integration

Integrations

EHR integration and relevant hardware

EMRs supported

Hardware compatibility

Use cases and differentiators

Use case descriptions

Users

Differentiators vs internal options

Differentiators vs competitors

Company information

See more comparisons

Healthcare Knowledge Graph

5.0

Solv Connect

5.0

Media

Images

Example of a marketing dashboard

Example of a user flow custom report

Sample data activation: Add user to a Mailchimp list

Examples of audience segmentations

Videos

HIPAA compliance with Piwik PRO

HIPAA-compliant analytics and data activation with Piwik PRO

Downloads

Select which hospital or health system you work at and see a personalized compatibility level.

See more comparisons

Healthcare Knowledge Graph

5.0

Solv Connect

5.0

Reviews

5.0

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0.0

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Reviewer’s Rating

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