Each HealthAdvisor title includes a health status assessment with scoring logic and risk-specific calls to action (CTAs). The interactive dashboard provides marketers a HIPAA-compliant process to access user lead information with overall performance (starts, completions, and risk levels).

• Identify at-risk patients based on their self-reported input and target them in real time with creative and messaging
• Empower consumers with accessible editorial and actionable education
• Engage at-risk consumers with relevant health topic-specific assessments through social, SEM, email, and direct mail tactics
• Attract, acquire, and convert with branded campaign pages and microsites that offer actionable next steps
• Motivate future treatment with personalized messaging via integration with your marketing automation

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

• A friendlier, less clinical tone with positive, empathetic, and inclusive language
• A reading level, healthcare language and terms, and results that are more current, recognizable, and cater to various learning styles, backgrounds, and preferences
• Sensitivity around gender identity, race, and ethnicity
• Comprehensive selection of topics, with new titles added regularly, including by client request