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HealthAdvisor

HealthAdvisor

HealthAdvisor

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4 verified clients

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Overview


HealthAdvisor Feature Highlights

Drive consumer engagement and patient acquisition

Simple-to-use, evidence-based personal health assessments with risk-appropriate next steps to care.

Select which hospital or health system you work at and see a personalized compatibility level.

Avia Summary

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HealthAdvisor is a solution provided by WebMD Ignite. It belongs to multiple categories of digital health solutions including Personalized wellness, Patient Education, Consumer Access & Engagement, and Patient Flow.
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It has 4 verified clients.
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Some other resource(s) that may be helpful in learning about HealthAdvisor include: Accelerating Innovation at Boston Children’s | Voices of the AVIA Network and Digital front door: The key to staying ahead in healthcare
DESCRIPTION

Each HealthAdvisor title includes a health status assessment with scoring logic and risk-specific calls to action (CTAs). The interactive dashboard provides marketers a HIPAA-compliant process to access user lead information with overall performance (starts, completions, and risk levels).

  • Identify at-risk patients based on their self-reported input and target them in real time with creative and messaging
  • Empower consumers with accessible editorial and actionable education
  • Engage at-risk consumers with relevant health topic-specific assessments through social, SEM, email, and direct mail tactics
  • Attract, acquire, and convert with branded campaign pages and microsites that offer actionable next steps
  • Motivate future treatment with personalized messaging via integration with your marketing automation
Read more
Product capabilities

Guided & Personalized

WebMD Ignite HealthAdvisor utilizes clinical propensity models to identify consumers with a high likelihood of need for your goal service, and that data informs the content and function of each assessment. With most users taking a next step following completion, custom calls to action can be a key driver in motivating an already highly-activated audience.

AVIA GUIDE
What is guided & personalized?
Guided journeys for a specific condition helps providers understand what stage of behavior change the patients is in to better personalize, inform, and guide the next steps in the care plan and whether there is a need for targeted intervention. Personalized materials enable patients to learn about the risks and benefits of different options, form preferences, and share in the decision-making on treatment options.
EHR integration

Website / public online sources, Other
None provided
None provided
Mobile / Tablet (native app), Mobile / Tablet (web optimized), Desktop
Use cases and differentiators

Can ultimately act as a significant preventive tool that empowers consumers to seek early intervention to stop the progression of a condition. They can be essential to improving outcomes and reducing the number of chronic conditions and overall costs of care.

  • Identify at-risk patients based on their self-reported input and target them in real time with creative and messaging
  • Empower consumers with accessible editorial and actionable education
  • Engage at-risk consumers with relevant health topic-specific assessments through social, SEM, email, and direct mail tactics
  • Attract, acquire, and convert with branded campaign pages and microsites that offer actionable next steps
  • Motivate future treatment with personalized messaging via integration with your marketing automation

Healthcare marketers with end user being health consumers (e.g., patients, members).

None provided
  • A friendlier, less clinical tone with positive, empathetic, and inclusive language
  • A reading level, healthcare language and terms, and results that are more current, recognizable, and cater to various learning styles, backgrounds, and preferences
  • Sensitivity around gender identity, race, and ethnicity
  • Comprehensive selection of topics, with new titles added regularly, including by client request 

Health Equity

HealthAdvisor's approach to Privacy

With Ignite BrandSafe Analytics layered in, healthcare organizations can facilitate a seamless integration of high-performing marketing services and web-tracking technologies, while providing an increased ability to address data privacy and security standards.

AVIA GUIDE
What is privacy?
Builds trust by communicating data privacy, security, and optionality for data use by the care team.
Company information

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Reviewer’s Rating
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Reviewer’s Role
  • End user
  • Project manager
  • IT / Technical support
  • Executive sponsor
  • Internal consultant
  • Other

Reviewer’s Org Size
  • XL ($5B+ NPR)
  • L ($3-5B NPR)
  • M ($1-3B NPR)
  • S ($0.2-1B NPR)
  • XS (< $0.2B NPR)

Reviewer’s Org EMR compatibility

Reviewer’s Org Type
  • AMC
  • Pediatric Facilities
  • ACO
  • Rural Presence

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