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Bright.md
Overview
Contents
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HELPFUL TOOLS
About
Integrated Asynchronous Telehealth: Diagnose and treat hundreds of common conditions online with a delightful experience for your patients and providers.
COVID-19
Pediatric
Key Clients
Clients Your Size
2 People
10 Organizations
Product capabilities
Access & Scheduling
Bright.md is accessed via SSO with EHR portal credentials. Patient interviews are available on-demand from a mobile or desktop with just a 3G connection, in English and Spanish.
AVIA GUIDEWhat is access & scheduling?
Ability to provide multilingual and omni-channel options. No app download or authentication required for patients/members. Navigation and scheduling through existing channels, with provider launch from the EHR. Allow for patient link distribution to family members. Proxy support is provided.
Intake & Virtual Waiting Room
Bright.md provides an asynchronous virtual care solution in which a patient completes an online symptom assessment, which is reviewed by a provider who recommends a treatment plan and diagnosis. Data required for treatment is collected via a series of clinical interview questions that the patient provides answers to via multiple choice, open text, or by uploading a photo relative to their concern. Allergies, medications, and problem list for the patient is brought in from the EHR and made visible to the provider who is providing treatment.
AVIA GUIDEWhat is intake & virtual waiting room?
Ability to handle digital form upload & intake. Integrated symptom checking. Waiting room accessible to patients, providers, and staff. Patient/member queueing. Patient can share images or videos. Integration with connected devices for vitals collection. Patient/member contact/chatting. Content for patients to interact with in the waiting room. Notify patient when provider is ready to start visit. Tool for patient to test tech feasibility
Diagnosis & Documentation
Bright.md translates the patient interview into a chart-ready SOAP note and makes it readily available via MDM interface for integration as an encounter in the EHR. Bright.md presents all necessary information for the provider to confirm the diagnosis, change the diagnosis, or escalate the patient to a higher modality of care if they feel that treatment cannot be provided asynchronously.
AVIA GUIDEWhat is diagnosis & documentation?
Ability to leverage existing patient demographic/medical info. Support for documentation within the EHR. Auto-generation of clinical documentation. Review, confirm, or revise diagnosis, treatment options (including escalation to a higher acuity care setting), and care plan in a timely manner and within existing provider workflow tools. Photo integration, recording integration, and ability to push AVS to patient portal.
Technical Support
Technical support is provided to our health system customers directly. We offer 24/7 support for our provider users and program administrator users.
AVIA GUIDEWhat is technical support?
Ability to provide phone-based support for patients/members and providers. Ability to provide chat or text-based support for patients/members and providers.
Flexible Staffing
Bright.md is staffed by health system providers, typically using a centralized care team that manages virtual visits. We can support multiple provider pools that may specialize in certain types of conditions, so patients awaiting treatment are segmented by condition.
AVIA GUIDEWhat is flexible staffing?
Ability to guide to relevant providers based on coverage. Queuing to meet SLAs for 3rd party providers. Analytics on provider utilization/ productivity. Flex staffing based on supply and demand. Provider pooling to fill underutilized capacity.
Analytics
Bright.md provides in-depth reporting to our customers to measure their utilization and success over time. Specific reporting metrics include: Provider efficiency Interview utilization Common diagnoses Patient satisfaction and feedback Prescription volumes Escalation rates
AVIA GUIDEWhat is analytics?
Ability to provide robust analytics such as provider utilization/productivity, average time per visit, most commonly treated conditions, resolution vs. escalations, volume by day and time, and patient feedback / where patient would have gone.
Virtual Encounter
Bright.md provides the software solution for health systems to treat 130+ diagnoses virtually, without the use of video (asynchronous telehealth). Patients complete an on-demand interview at any time that captures a thorough symptom assessment while ruling out potentially emergent conditions, just like a face-to-face visit with a clinician. Patients receive questions based on their answers, and if an emergent condition is suspected, the patient is escalated out, with recommended next steps configured by your system. Clinical decision support provides a recommended diagnosis and treatment plan derived from evidence-based guidelines, along with a SOAP formatted chart-note logged as an encounter in your EHR—allowing providers efficiency while preserving autonomy and clinical judgment. Once the provider completes the asynchronous visits, the patient receives a complete after visit summary with treatment instructions and education, along with any prescriptions sent electronically to their preferred pharmacy.
AVIA GUIDEWhat is virtual encounter?
Ability to provide high-resiliency, high-latency video with ability to toggle to phone/audio and support for multi-party video. Patient education that can be annotated. Enable a consumer to alternate between modalities (text/chat/in-app messaging/secure portal). Asynchronous interview (including integrated symptom checking/virtual triage). Ability to “step up” to video visit or in person care if needed. Integration with connected devices, support for file sharing, screen sharing, and group chat. Notification for patients when provider has responded and vice versa. Ability to obtain patient feedback post encounter
EHR integration
Integrations: | Ambulatory EMR, Patient portal, Website / public online sources |
EMR Integration & Relevant Hardware: | Recommended, but not required |
EMRs Supported: | Epic, Cerner, Meditech, athena |
Hardware Compatibility: | Desktop, Mobile / Tablet (web optimized) |
 In Epic App Orchard: |
Description
Deliver convenient, quality care asynchronously
Bright.md’s asynchronous telehealth solution lets providers treat low-acuity conditions virtually, without a real-time interaction—all while driving patient satisfaction and quality outcomes. With evidence-based clinical content and seamless integration into your existing workflows, Bright.md automates administrative work to allow providers to practice at the top of their license.
What is Bright.md?
Bright.md is a complete, white-labeled solution for health systems to empower their patient population with self-service online tools that guides them to the optimal type of care based on their concern, and when determined appropriate, take a thorough symptom assessment to receive a diagnosis and treatment plan from their own providers.
Self-service symptom assessment
Enable an accessible care option 24/7 for common conditions via a patient initiated, online symptom assessment to gather all necessary information for 130+ treatable diagnoses.
Clinical decision support and automated chart note
Treat low-acuity conditions quickly and efficiently, while preserving clinical judgment and autonomy with Bright.md’s evidence-based clinical decision support for diagnosing. Bright.md translates the patient interview into a chart-ready SOAP note and makes it readily available via MDM interface for integration as an encounter in the EHR (Epic, Cerner, Athena).
Online care finder
Achieve positive patient outcomes at lower costs with digital navigation that guides patients to the optimal venue of care, right from your website or portal.
Bright.md is trusted by enterprise health systems around the country including Presbyterian Healthcare Services, Baptist Health, UnityPoint Health, Prisma Health, Mercy Health, and OHSU.
Use cases
Description
Urgent Care
Expand your urgent care capacity with convenient, self-service asynchronous telehealth that attracts and retains patients to your system
Asynchronous treatment provided for conditions commonly seen in urgent care setting including:
- Bladder infection
- Burn
- Cold/Cough/Flu/COVID-19
- Ear pain
- Eye pain
- Head lice
- Mastitis
- Mouth sores
- Rash
- STI exposure
- Yeast infection
Primary Care
Treat patients faster, on their schedule, and preserve your providers' in-clinic time by redistributing low-acuity patients to online asynchronous treatment.
Asynchronous treatment provided for conditions commonly seen in primary care setting including:
- Acne
- Allergies
- Birth control
- Constipation
- Depression/Anxiety
- Erectile Dysfunction
- GERD
- Hair loss
- Low back pain
- Migraine/Headache
- Smoking cessation
Behavioral Health
Take on the mental health crisis, and enable more people to seek the help they need with convenient, proven asynchronous care for anxiety and depression.
Using validated screening tools such as the GAD7, and PHQ9, Bright.md can diagnose and treat common mental health disorders including:
- Generalized anxiety disorder
- Mild depression
- Mixed anxiety and depression
- Major depressive disorder
Digital Front Door
Alleviate patient confusion and overwhelmed call centers with digital navigation that guides patients to the optimal care venue based on patient reported symptoms.
Navigate, by Bright.md is configured with 100+ conditions for patients to select when seeking care guidance. The most common conditions patients are seeking care for include:
- Cold/Cough/Flu
- Covid testing
- Sore throat
- Covid symptoms
- Sinus
- Ear pain
- Anxiety/Depression
- Annual physical
- UTI
COVID-19 use cases:
Our evidence-based patient interviews within our core asynchronous solution help providers diagnose Covid-19 using Bright.md. Many of our health system partners diagnose Covid-19 through Bright.md and recommend how and where to get tests. Additionally, our After Visit Summaries include the latest CDC guidelines for patients.
In May of 2022 we added Paxlovid, the oral antiviral pill designed to aid in treatment for high-risk, Covid-19 patients, to our formulary. Speed is critical for Paxlovid’s efficacy. Through Bright.md, physicians can prescribe Paxlovid to patients within five days of the onset of Covid-19 symptoms, without exposing others in urgent care or clinic settings.
Paxlovid is in Bright.md’s 20 most-prescribed medications for patients this past year for upper respiratory infections, including over-the-counter treatments.
Pediatric use cases:
Parents and caregivers can easily receive convenient, accessible care for their dependents using Bright.md. We offer unique pediatric interviews (specially developed for the needs of pediatric patients) for the following conditions:
- Acne
- Burn
- Ear concerns
- Eye concerns
- Head lice
- Rash
- URI
Users:
Enterprise health systems looking to solve challenges around provider shortages and burnout, rising consumer expectations, and access to equitable care.
Differentiators
Differentiators vs EHR Functionality:
Our content is evidence-based and updated regularly based on the latest clinical guidelines. It is developed, constantly evaluated and updated based on user data and feedback, and maintained by a team of physicians, writers, and editors. Our Interview is available in English or Spanish with medically-certified translation, and all of our content is created at a 4th-grade reading level, removing medical jargon and using images as easy guides.
Because we've been building and refining our clinical content for more than eight years, improving with reviews and feedback from clinician leaders at some of the top health systems in the country, we've built a clinical content engine that cannot be replicated.
One of the Lead Clinicians at one client shared that he reviewed all of our content in detail and was "extremely impressed", sharing that it would "take thousands of hours of clinician time to even attempt".
Differentiators vs Competitors:
Robust, Proprietary Clinical Content
With Bright.md, your providers are reviewers of content, not creators. Our evidence-based content containing 29 unique interviews, and treating 130+ diagnoses, is developed and maintained by a team of board-certified physicians to keep yours focused on delivering care to patients.
Self-Service Administration
Respond quickly to changing demands with real-time access to custom care routing, interview activation, and more.
Bi-directional EHR Integration
Drive long-term care delivery efficiencies with asynchronous visits that are integrated into your clinical operations workflow.
Bright.md uses standard HL7 protocols and FHIR APIs to sync information that decreases the administrative burden on providers, while creating easy access for patients.
Diversity, equity, and inclusion practices
Readability
Diversity
Equity informed design
Data accessibility
Privacy
Language accessibility
Cultural competence
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