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Avia Summary

Bright.md is a solution provided by Bright.md which was founded in 2014. It belongs to multiple categories of digital health solutions including Digital Front Door (DFD), Virtual Health, On-demand Behavioral Health, Virtual Visits (Synchronous + Asynchronous), Patient Flow, Care Plans, Clinical Decision Support, and Clinical Decision Support Systems.
It has 12 verified clients.
Bright.md integrates with major EMRs such as Epic, Cerner, and Meditech.
Some other resource(s) that may be helpful in learning about Bright.md include: Q&A with Steve Giannini of Bright.md: Entering the Telehealth 2.0 Era and Top Virtual Visit Companies Report | 2023

Deliver convenient, quality care asynchronously

Bright.md’s asynchronous telehealth solution lets providers treat low-acuity conditions virtually, without a real-time interaction—all while driving patient satisfaction and quality outcomes. With evidence-based clinical content and seamless integration into your existing workflows, Bright.md automates administrative work to allow providers to practice at the top of their license.

What is Bright.md?

Bright.md is a complete, white-labeled solution for health systems to empower their patient population with self-service online tools that guides them to the optimal type of care based on their concern, and when determined appropriate, take a thorough symptom assessment to receive a diagnosis and treatment plan from their own providers. 

Self-service symptom assessment

Enable an accessible care option 24/7 for common conditions via a patient initiated, online symptom assessment to gather all necessary information for 130+ treatable diagnoses.

Clinical decision support and automated chart note

Treat low-acuity conditions quickly and efficiently, while preserving clinical judgment and autonomy with Bright.md’s evidence-based clinical decision support for diagnosing. Bright.md translates the patient interview into a chart-ready SOAP note and makes it readily available via MDM interface for integration as an encounter in the EHR (Epic, Cerner, Athena).

Online care finder

Achieve positive patient outcomes at lower costs with digital navigation that guides patients to the optimal venue of care, right from your website or portal.

Bright.md is trusted by enterprise health systems around the country including Presbyterian Healthcare Services, Baptist Health, UnityPoint Health, Prisma Health, Mercy Health, and OHSU.

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Product capabilities

Access & Scheduling

Bright.md is accessed via SSO with EHR portal credentials. Patient interviews are available on-demand from a mobile or desktop with just a 3G connection, in English and Spanish.

What is access & scheduling?
Ability to provide multilingual and omni-channel options. No app download or authentication required for patients/members. Navigation and scheduling through existing channels, with provider launch from the EHR. Allow for patient link distribution to family members. Proxy support is provided.
EHR integration

Ambulatory EMR, Patient portal, Website / public online sources
Recommended, but not required
Epic, Cerner, Meditech, athena
Desktop, Mobile / Tablet (web optimized)
Use cases and differentiators

Urgent Care

Expand your urgent care capacity with convenient, self-service asynchronous telehealth that attracts and retains patients to your system

Asynchronous treatment provided for conditions commonly seen in urgent care setting including:

  • Bladder infection
  • Burn
  • Cold/Cough/Flu/COVID-19
  • Ear pain
  • Eye pain
  • Head lice
  • Mastitis
  • Mouth sores
  • Rash
  • STI exposure
  • Yeast infection

Primary Care

Treat patients faster, on their schedule, and preserve your providers' in-clinic time by redistributing low-acuity patients to online asynchronous treatment.

Asynchronous treatment provided for conditions commonly seen in primary care setting including:

  • Acne
  • Allergies
  • Birth control
  • Constipation
  • Depression/Anxiety
  • Erectile Dysfunction
  • GERD
  • Hair loss
  • Low back pain
  • Migraine/Headache
  • Smoking cessation

Behavioral Health

Take on the mental health crisis, and enable more people to seek the help they need with convenient, proven asynchronous care for anxiety and depression.

Using validated screening tools such as the GAD7, and PHQ9, Bright.md can diagnose and treat common mental health disorders including:

  • Generalized anxiety disorder
  • Mild depression
  • Mixed anxiety and depression
  • Major depressive disorder

Digital Front Door

Alleviate patient confusion and overwhelmed call centers with digital navigation that guides patients to the optimal care venue based on patient reported symptoms.

Navigate, by Bright.md is configured with 100+ conditions for patients to select when seeking care guidance. The most common conditions patients are seeking care for include:

  • Cold/Cough/Flu
  • Covid testing
  • Sore throat
  • Covid symptoms
  • Sinus
  • Ear pain
  • Anxiety/Depression
  • Annual physical
  • UTI

Parents and caregivers can easily receive convenient, accessible care for their dependents using Bright.md. We offer unique pediatric interviews (specially developed for the needs of pediatric patients) for the following conditions:

  • Acne
  • Burn
  • Ear concerns
  • Eye concerns
  • Head lice
  • Rash
  • URI

Enterprise health systems looking to solve challenges around provider shortages and burnout, rising consumer expectations, and access to equitable care.

Our content is evidence-based and updated regularly based on the latest clinical guidelines. It is developed, constantly evaluated and updated based on user data and feedback, and maintained by a team of physicians, writers, and editors. Our Interview is available in English or Spanish with medically-certified translation, and all of our content is created at a 4th-grade reading level, removing medical jargon and using images as easy guides. 

Because we've been building and refining our clinical content for more than eight years, improving with reviews and feedback from clinician leaders at some of the top health systems in the country, we've built a clinical content engine that cannot be replicated.

One of the Lead Clinicians at one client shared that he reviewed all of our content in detail and was "extremely impressed", sharing that it would "take thousands of hours of clinician time to even attempt".

Robust, Proprietary Clinical Content

With Bright.md, your providers are reviewers of content, not creators. Our evidence-based content containing 29 unique interviews, and treating 130+ diagnoses, is developed and maintained by a team of board-certified physicians to keep yours focused on delivering care to patients.  

Self-Service Administration

Respond quickly to changing demands with real-time access to custom care routing, interview activation, and more.

Bi-directional EHR Integration

Drive long-term care delivery efficiencies with asynchronous visits that are integrated into your clinical operations workflow.

Bright.md uses standard HL7 protocols and FHIR APIs to sync information that decreases the administrative burden on providers, while creating easy access for patients. 

Company information

Founded in 2014

29.2M total equity funding



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Reviewer’s Org EMR compatibility

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  • AMC
  • Pediatric Facilities
  • ACO
  • Rural Presence

November 28, 2023


November 28, 2023

Great patient and provider satisfaction

When I was looking at Bright.md, there just wasn’t any company out there doing what they were. They are evidence-based, and a leader in asynchronous care. They have great patient and provider satisfaction because of the thoroughness and consistency of their clinical interviews, and the provider time required to deliver care to patients for low-acuity conditions was lower than anything we were doing internally.

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Brett Oliver

CMIO, Executive sponsor working with Bright.md at Baptist Health
Review Source

June 2, 2023


June 2, 2023

Effective but needs some feature development; Great partners

Our engagement with BrightMD began in the first quarter of last year, primarily for asynchronous telehealth and low acuity care navigation. The care navigation tool was a standout - it generates substantial business and is prominently featured on our platforms.

While we faced some challenges with the asynchronous telehealth, we found it hard to pinpoint whether the difficulties stemmed from the vendor or the fact our demographics aren't particularly inclined to non-video telehealth services. There were certain critical features missing, such as two-way communication post-interview and progress indicators during the interview process. These are areas that competitors cover well.

BrightMD's customer service, on the other hand, is outstanding. They are receptive to feedback, are willing to improve their features, and have shown impressive openness during contract renewals. Their business partnership has been commendable. As we renew our contract, we're keen to see how they address the current performance issues and improve their product's features.

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Scott Savage

Director of Digital Consumer Experience, Executive sponsor working with Bright.md at LifeBridge Health



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