Social Media Management

In today’s digital age, a robust digital front door is not a luxury but a necessity for health systems aiming to meet patient expectations, improve operational efficiency, and stay competitive. By adopting a comprehensive DFD strategy, health systems not only enhance the patient experience but also achieve significant operational and financial benefits. As the healthcare industry continues to evolve, the digital front door will play an increasingly central role in shaping the future of patient care and fostering patient loyalty.

The Digital Front Door (DFD) methodology has emerged as a pivotal element in enhancing patient engagement, streamlining operations, and ensuring a competitive advantage. In a 2022 KLAS Top of Mind Research Report, 55% of healthcare leaders stated that their organization uses some form of DFD technology. The organizations that didn’t yet have one said it was on their radar for later implementation.

Conversational AI is an advanced technology that allows machines to understand, process, and respond to human language in a way that is both contextually relevant and interactive. Within the healthcare sector, this technology is increasingly deployed to automate routine tasks and deliver a more robust and personalized patient experience. Conversational AI leverages a combination of machine learning, natural language processing, and occasionally deep learning to interpret and respond to user inputs, with a conversational user interface that mimics human interaction. Digital health companies deploy conversational AI through chatbots, voice assistants, messaging apps, or any other type of platform where natural language interactions occur.

Jen Magaziner, VP, Digital Health at Boston Children's Hospital and Sonia Singh, Chief Insights Officer at AVIA discuss the latest on accelerating innovation at Boston Children's Hospital in AVIA's "Voices of the AVIA Network" series.