Each HealthAdvisor title includes a health status assessment with scoring logic and risk-specific calls to action (CTAs). The interactive dashboard provides marketers a HIPAA-compliant process to access user lead information with overall performance (starts, completions, and risk levels).

• Identify at-risk patients based on their self-reported input and target them in real time with creative and messaging
• Empower consumers with accessible editorial and actionable education
• Engage at-risk consumers with relevant health topic-specific assessments through social, SEM, email, and direct mail tactics
• Attract, acquire, and convert with branded campaign pages and microsites that offer actionable next steps
• Motivate future treatment with personalized messaging via integration with your marketing automation

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

ICmed builds efficiency among clinicians and helps them drive revenue in a value-based remote care model. Patients and caregivers communicate with clinicians and support staff, benefit from personalized educational content, preserve their portable medical records, and enjoy a preventive approach to their health needs.

A patient/family-centered coordinated care networking solution: 

• elevates communication among providers, patients and families

• streamlines clinical workflows & reimbursement opportunities

• improves health outcomes in value-based model

• decreases payer costs

• A friendlier, less clinical tone with positive, empathetic, and inclusive language
• A reading level, healthcare language and terms, and results that are more current, recognizable, and cater to various learning styles, backgrounds, and preferences
• Sensitivity around gender identity, race, and ethnicity
• Comprehensive selection of topics, with new titles added regularly, including by client request 

While traditional EHRs serve a high purpose concentrating on capturing important patient information and facilitating communication of collected data between clinical staff, back office and insurers, usually in a language that is not comprehended by the patient community, ICmed instead concentrates on augmenting that data with two-way communication protocols to engage patients and their family or informal caregivers with the multiple clinicians and staff supporting them. Data is collected and shared with the EHR and among those participants with info-sharing rights, and the platform facilitates chats, virtual visits, RPM data collection, personalized patient education, and other value-besed care regimens. 

While there are many single-point solutions focused on the delivery of clinical care, they tend to focus on one or few modalities (behavioral health, pediatrics, hypertension, etc.) or links in the care chain (onboarding, perioperative care, home care, etc.). ICmed is a flexible platform that not only can be utilized across the spectrum of both modalities and chain links, but also provides cumulative portability of the patient record to the patient and thier family or informal caregivers. This is a key necessity in the adoption of value-based care models that will require efficiency to help providers capture revenue and control costs.