trUStr is the SMS chatbot able to motivate positive change with smart rewards. trUStr is almost invisible, with no downloads required and can connect with +20 different wearables. Trained by its users' data, the AI engine knows how and when to reward for continuous motivation towards healthy change. Take positive steps, get rewards! The idea of trUStr emerged with the publicaton of several studies pointing the lack of efficacy of current wellness programs After identifying the reasons to fail of these programs, our team of health & behavioral economists and IT entrepreneurs combined the best of the behavioral economics principles with technologies able to provide high levels of engagement, adherence, and digital trust.

trUStr is the SMS chatbot able to motivate positive change with smart rewards. trUStr is almost invisible, with no downloads required and can connect with +20 different wearables. Trained by its users' data, the AI engine knows how and when to reward for continuous motivation towards healthy change. Take positive steps, get rewards! The idea of trUStr emerged with the publicaton of several studies pointing the lack of efficacy of current wellness programs After identifying the reasons to fail of these programs, our team of health & behavioral economists and IT entrepreneurs combined the best of the behavioral economics principles with technologies able to provide high levels of engagement, adherence, and digital trust.