WebMD Ignite HealthAdvisor utilizes clinical propensity models to identify consumers with a high likelihood of need for your goal service, and that data informs the content and function of each assessment. With most users taking a next step following completion, custom calls to action can be a key driver in motivating an already highly-activated audience.

With our inclusive and approachable editorial style, users will experience a friendly, less clinical tone with positive, empathetic, and inclusive language; reading level, healthcare language and terms, and results that are more current, recognizable, and cater to various learning styles, backgrounds, and preferences; and sensitivity around gender identity, race, and ethnicity.

Assessment definition and calculation of risk are rooted in factors provided by the U.S. Centers for Disease Control and Prevention (CDC) and the National Institute of Health (NIH). Every content asset is clinically reviewed with expedited revisions of applicable pieces for any change in clinical standards.

Most programs are written a 6th-grade reading level. Custom programs are designed to fit unique populations.

The programs can be accessed via a smartphone app or web- app. Some programs included text or voice options.

The platform supports multiple languages. Varies by program. Custom programs are designed to fit unique populations.

Platform (apps) supports universal font size settings; most use larger fonts and generous buttons.

After downloading, the 2Morrow app is not reliant on wifi or data for core functions. Live coaching requires data or a network but can support anachronous use.

2Morrow offers multiple programs addressing healthy behaviors and thoughts. Our cessation program addresses physical and behavioral urges as well as common related concerns like stress and weight.

2Morrow has data privacy and security policies and procedures in place with regular audits and documentation.

2Morrow's program can be downloaded via WI or cellular network and used offline when there is no good data connection.

Most 2Morrow programs support a general population, and 2Morrow offers customized modules to support unique populations, such as Spanish speakers, pregnant smokers, etc.

Participant support is offered via videos, written instructions, messaging, and /or email support.

2Morrow works closely with research, community, and corporate partners to ensure that diversity is considered and incorporated into the programs. Custom programs are available for unique populations.

With Ignite BrandSafe Analytics layered in, healthcare organizations can facilitate a seamless integration of high-performing marketing services and web-tracking technologies, while providing an increased ability to address data privacy and security standards.

24/7 access to resources, including technical support, help articles, release notes, and on-demand training.

Positive, empathetic and inclusive language, sensitivity around gender identity, and race/ethnicity removed unless it matters to the health risk outcome.