Piwik PRO Analytics Suite is a comprehensive, HIPAA-compliant analytics and data activation platform. It enables hospitals and health systems to securely collect, analyze, and activate patient data while maintaining 100% regulatory compliance and building patient trust.
The platform consists of four modules in one interface:
- Analytics: Access to complete, real-time patient journeys and behavioral insights
- Tag management: Secure tag deployment and marketing tool configuration
- Consent management: User consent & privacy banner management and cookie detection
- Data activation & personalization: Unified patient profiles, advanced segmentation and turning insights into action
Other capabilities of the platform include:
- Data protection and compliance features to ensure compliance with HIPAA and other healthcare regulations (e.g., the ability to sign a customizable business associate agreement (BAA))
- Enhanced security measures inside audit-ready infrastructure
- Server-side tracking & tagging for increased control over data collection
- Integrations with marketing tools and healthcare systems & customization options
- Dedicated support, including onboarding & implementation
Piwik PRO Analytics Suite lets marketing and analytics teams capture nearly all their traffic while complying with strict privacy regulations. The platform’s powerful functionalities allow healthcare organizations to make confident marketing decisions without compromising patient trust. This allows them to better understand patient journeys, optimize campaigns, and increase engagement while ensuring health data remains secure.
