The world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres in over 90 countries around the world. Included in ACNM guidelines for promoting physiological childbirth. A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions during labor and birth including squatting, kneeling and forward leaning. The CUB can also be used to relieve symptoms of PGP including pelvic and lower back discomfort during pregnancy.

We are the proud creators and worldwide distributors of the award-winning, innovative Comfortable Upright Birth (CUB) support, now sold in 90+ countries around the world. We are also the organisers of MaMa Conference, the longest running and largest independent two day conference on maternity care in the UK.

Lucina Health is a data-driven, enterprise SaaS company that delivers the leading women’s maternity analytics platform to innovative health plans, Medicaid providers and public entities. Lucina Health identifies women at-risk of preterm birth, usually within the first trimester, with personalized health improvement resources, making it easy for care managers to complete actions that optimize the health and well-being of women to improve birth outcomes and to create healthier communities over time.

Lucina Health is a data-driven, enterprise SaaS company that delivers the leading women’s maternity analytics platform to innovative health plans, Medicaid providers and public entities. Lucina Health identifies women at-risk of preterm birth, usually within the first trimester, with personalized health improvement resources, making it easy for care managers to complete actions that optimize the health and well-being of women to improve birth outcomes and to create healthier communities over time.