Backed by Redesign Health and the March of Dimes Innovation Fund, Iron Health is a virtual care partner that empowers the OB/GYN to improve patient outcomes by extending the latitude of care they can provide to their patients. 

When we think about women’s health, we look at both the patient and the provider. Both perspectives show the challenges in women’s health from different sides of the coin. US women’s health outcomes are the worst in the developed world. And on the provider side, challenges are equally real. OB/GYNs are serving as what we call 3-in-1 providers— providing their specialty care in obstetrics and gynecology but also doing primary care and mental health. 

Nearly half of OB/GYNs consider themselves a PCP, and 84% of OB/GYNs prescribe depression and anxiety medications. Even if they’re comfortable providing extended care, physicians and staff shortage make this problematic. 

At the current rate, there will not be enough OB/GYNs to serve the female population by 2050. That’s where Iron Health comes in. We tell our OB/GYN partners, “work with us and do less with more.” You can extend your latitude of care while reducing burnout and driving revenue. 

Our care delivery is tech-enabled through a patient app, where patients can schedule and manage their virtual visits and communication with Iron Health providers, complete screenings, and more. We’re innovating from *within* the traditional healthcare system because we know the OB/GYN is a woman’s most trusted healthcare provider.

Iron Health is a virtual extension of the OB/GYN practice. We provide patients with faster access to primary and specialty care, improve care coordination, and boost utilization of ancillary services all while decreasing physician burnout through our optimized offerings.

Therapy at home does not work because patients lack guidance and motivation. Akina provides both through a digital application. Digital coaching – our AI motion analysis and exercise planning algorithms assure that movements are performed safely and effectively. Gamification – Akina connects therapeutic movements to the controls of popular cloud games and interactive cloud content to turn repetitive exercise into a fascinating journey.

Unlike our competition, our customer is the OB/GYN. The OB/GYN is one of the patient’s most trusted providers that spans the patient’s lifetime and is therefore key to unlocking long-term outcomes. 

We improve access to primary and specialty care and serve as the woman's medical home while also relieving the burden placed on the OB/GYN providers for providing care outside their specialty.