TherapyNotes

Conversational AI is an advanced technology that allows machines to understand, process, and respond to human language in a way that is both contextually relevant and interactive. Within the healthcare sector, this technology is increasingly deployed to automate routine tasks and deliver a more robust and personalized patient experience. Conversational AI leverages a combination of machine learning, natural language processing, and occasionally deep learning to interpret and respond to user inputs, with a conversational user interface that mimics human interaction. Digital health companies deploy conversational AI through chatbots, voice assistants, messaging apps, or any other type of platform where natural language interactions occur.

What is the digital front door? Digital front door describes a set of interactive and transaction-ready capabilities to enable digital interactions between patients and health systems throughout the care journey, from pre-service to follow-up and payment. When leveraged appropriately, a digital front door strategy can improve patient experiences, drive access, and reduce (or eliminate) reliance on paper-based workflows and manual processes.

AVIA Marketplace's 2024 Top Digital Front Door Companies, including: Why the digital front door matters What leading solutions offer AVIA Marketplace’s top digital front door companies

Patients demand convenient healthcare access akin to online services. A robust digital front door, integrating online scheduling, telehealth, patient portals, symptom checkers, and payment management, is crucial. It offers a competitive edge by enhancing accessibility, patient loyalty, brand perception, market reach, revenue, and leveraging data for insights, ensuring health systems meet modern expectations and stay competitive. Modern patients rightly demand that healthcare access be as straightforward as ordering a meal online or hailing a ride, which is still far from the norm.

According to a report from Accenture, patients are increasingly switching providers, and at least a portion say it’s because of the digital experience. In fact, the report goes on to show that digital engagement is a strong predictor of loyalty. Increasingly, patients say they are less likely to stay with a provider who doesn’t provide a good digital experience, and a bad digital experience effects how they feel about their entire healthcare interaction. In other words, great care or bedside manner doesn’t mean a patient will stay if the rest of their experience doesn’t meet their needs.

While digital health solutions have been available for some time, the rise in sustained usage of digital behavioral solutions since the start of the COVID-19 pandemic has led to the emergence of behavioral health as one of the first truly digital-first service lines. Unlike medical or surgical specialties build around procedures, many behavioral health conditions involve assessment through interview and treatment with medication and psychotherapy. Most of these interventions can be conducted or prescribed remotely, and allow for quicker response times, greater convenience, and better access to care compared to traditional office-based practices.

The Top Digital Behavioral Health Companies Report is intended to provide healthcare leaders with a broad view of digital patient education and showcase standout companies and solutions with proven market traction. Users can view quick summaries to help them identify which solutions might meet their needs and visit AVIA Marketplace to access detailed profiles and verified client lists, compare solutions, and generate Match Scores to narrow their selections. This report is powered by AVIA Marketplace data, and inclusion is based on the number of verified health system clients listed for each company on AVIA Marketplace. Due to confidentiality agreements, vendors may not always be able to provide full lists of clients.