The world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres in over 90 countries around the world. Included in ACNM guidelines for promoting physiological childbirth. A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions during labor and birth including squatting, kneeling and forward leaning. The CUB can also be used to relieve symptoms of PGP including pelvic and lower back discomfort during pregnancy.

We are the proud creators and worldwide distributors of the award-winning, innovative Comfortable Upright Birth (CUB) support, now sold in 90+ countries around the world. We are also the organisers of MaMa Conference, the longest running and largest independent two day conference on maternity care in the UK.

Wildflower has built the industry’s most powerful configuration platform for integrating data, content and clinical resources. We generate individualized journeys, delivered through highly- engaging mobile apps. Wildflower connects women and their families with appropriate healthcare resources during life’s most important moments. Specifically, our technology supports: Fertility & Family Planning Pregnancy Post Partum & Infant Health Parenting and Pediatrics Family Health Navigation

We are entering a new era where consumer-centric, personalized interactions will determine the success of healthcare enterprises. Wildflower has been preparing for this reality since 2012. Our enterprise platform enables personalization that gives women and families the right information for health at the right time, not unlike how Netflix consistently delivers spot on recommendations or how Pinterest helps you find your next great purchase or plan your next big project. Our first solution was a mobile app that helped women have healthy babies, digitally guiding them through their pregnancy journey, identifying risk, and connecting them with personalized care. Over time, we've added to our technology to support the evolving health journey for families across all life stages, helping coordinate the needs of moms, dads, kids and aging parents all one one digital application. Our core has been consistent since day one. We are here to grow healthy families and to empower the Chief Health Officer of the Home, who typically is also known as, "Mom." We do this by shattering healthcare silos so that our users can enjoy the same digital delights they experience in every other facet of their lives.