The world’s top selling brand for a great pregnancy, labour and birth experience. Loved by families, hospitals, and birth centres in over 90 countries around the world. Included in ACNM guidelines for promoting physiological childbirth. A multi award winning, patented support that can provide all the advantages of mobility, comfort and upright positions during labor and birth including squatting, kneeling and forward leaning. The CUB can also be used to relieve symptoms of PGP including pelvic and lower back discomfort during pregnancy.

We are the proud creators and worldwide distributors of the award-winning, innovative Comfortable Upright Birth (CUB) support, now sold in 90+ countries around the world. We are also the organisers of MaMa Conference, the longest running and largest independent two day conference on maternity care in the UK.

Using smartphone technology and devices we connect patients with doctors to deliver enhanced care. Patients also benefit from better adherence and self care

SmartMed Digital Health is the remote monitoring of patient vital signs, symptoms and general wellbeing using the latest mobile and Internet technologies. SmartMed allows patients to take their own readings from the comfort of their own home and the information is then remotely assessed by qualified healthcare professionals. The healthcare provider can then intervene in a timely and efficient manner, ensuring the patient gets the best possible Individualised care.