West combines technology-enabled communications with clinical resources to help your organization effectively activate and engage patients beyond the clinical setting, across the continuum of care. Connecting with patients in ways that are meaningful and relevant. We are committed to reducing cost, maximizing revenue and improving the quality of care by optimizing your patients’ experience.

West combines technology-enabled communications with clinical resources to help your organization effectively activate and engage patients beyond the clinical setting, across the continuum of care. Connecting with patients in ways that are meaningful and relevant. We are committed to reducing cost, maximizing revenue and improving the quality of care by optimizing your patients’ experience.

The strength behind WebMD Ignite Growth Platform is the power of our data-science driven capabilities that helps healthcare organizations create a connected consumer and patient experience that increases engagement and drives better outcomes. 

Target: Pinpoint top growth opportunities and audiences for engagement

Take advantage of the largest and most complete repository of healthcare-specific data to reveal key trends and priorities, and identify top opportunities for service line growth. Translate data into action with powerful audience building capabilities that target the right individuals and create the personalized experiences necessary to extend patient lifetime value. WebMD Ignite audience creation solutions marry patient demographic and clinical data with a wealth of consumer information and healthcare-related predictive models to pinpoint target populations. With powerful data insights, users have a clear picture of prioritized need and the most effective marketing and communication methods. You’ll reach the right audience with relevant messaging, while significantly reducing front-end marketing costs.

Engage: Deploy effective omnichannel campaigns

Intelligent engagement stems from a deep understanding of your target audience. WebMD Ignite Growth Platform includes omnichannel campaign management capabilities with tactic creation, creative asset association, and detailed response tracking. Powerful martech integrations facilitate dynamic, personalized communications whether on your website, through email, or by mail. By reaching healthcare consumers when and where they prefer — with messages that educate and make them a partner in their health — marketers deliver measurable financial and clinical outcomes, improve the payer mix, and drive high value service line growth.

Measure: Demonstrate real-time performance and ROI

For marketing to pivot from a cost center to a revenue-generating engine, strategy and execution must be backed by rich insights that deliver predictable, repeatable outcomes. WebMD Ignite measurement and ROI solutions accelerate decision-making through user-based dashboards that measure key marketing and campaign performance indicators. Most importantly, users move beyond relying on vanity metrics to having engagement and outreach activities matched to clinical and financial outcomes, demonstrating indisputable ROI and informing future budget discussions.

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

We're the leading provider of customer relationship management solutions for healthcare, i.e., patient engagement is in our DNA. 

• Targeting of at-risk individuals. The largest healthcare data set (over 1.4B records, 415 EMR integrations) that’s fueled over 250 clinical propensity models (trained over decades).
• Expertise and best practices. By bringing together the three major players in the healthcare-specific CRM space, over 110 healthcare clients are using and benefiting from the biggest database of best practices and peers using the platform today.
• Engaging and activating patients at scale. With over 20K campaigns managed through our platform, and a compelling 7:1 ROI and +36% improvement in new patient retention (on average), our experienced strategists are well versed in guiding strategy and execution.
• Innovation and R&D. $40M+ invested to-date.
• Breadth of solutions. We have the ability to grow with our clients, beyond CRM, across web, provider, and consumer engagement spaces.