Our content is developed using the latest studies or findings and is updated regularly. It’s carefully reviewed by subject matter experts, including clinical experts in menopause, chronic disease, lifestyle medicine, nutrition, mental health, and musculoskeletal health. It's important to us that the information we provide is unbiased and informative. We want women to have a clear understanding of their options for managing symptoms and aging healthily, so they can make the decisions that align best with their goals and values. Our goal is to empower users with knowledge they can trust, without any commercial influence. Products in the marketplace are chosen independently by the Midday team, and vetted for safety, efficacy, and a significant body of positive customer reviews.

We offer advanced symptom and health tracking using integrated wearable technology (e.g., Fitbit, Apple Healthkit, etc.) and deliver personalized insights, content, and care plans. We use algorithms to update recommendations as the patient’s profile changes based on data they provide during monthly surveys after the initial onboarding. Users can access their symptom ratings, menopause progression, and wearable data anytime through the app. Coaches can assign programs, content, and tools based on interactions with patients, and regularly follow up with patients regarding their care plan. We track the detailed event history of each patient, including every piece of content, program, and therapeutic tool the patient interacts with. The patient can rate each of these items to provide feedback so that we can continuously improve our product.

Midday delivers content in written, audio, and captioned video formats. Written content is delivered as brief tips, articles, and structured programs. Push notifications alert users to new content and act as a reminder when they haven’t recently engaged with their program. Users can reach Midday’s menopause health coach via the health coach chat feature to ask questions and schedule video coaching visits if they desire.

Midday uses an onboarding survey and monthly symptom updates to curate a personalized guided journey. Users can also self-discover content by symptom or topic area. Tips are personalized based on user-provided data, including hot flash tracking and sleep and activity data from a connected wearable. Users can access a personalized screen displaying their menopause stage and symptom severity scores based on their data.

Midday aims to demystify concepts and terminology around menopause and women’s health. We write in a clear, accessible style for an adult audience. We support patients in improving their communication with providers by facilitating shared decision-making and assisting with care navigation.

Midday’s content is searchable and organized by symptom or topic area. It is also suggested to users based on their onboarding information. Midday uses its suggestion algorithm to persoanlize content, but health coaches can also send users direct links to any in-app resources for their questions and needs. Through the Care Team page, users can directly contact Midday’s menopause health coach and the scheduling interfaces for Origin physical therapy and Mayo Clinic menopause experts.

Midday does not currently integrate with EHR's.

Our content is checked by physicians, edited by the on-screen physician and signed off by our chief clinical advisor. The tone is non-prescriptive, for any references to medicine findings, we flag internally for an annual review to re-shoot where appropriate.

We supply in various formats (portrait, landscape), with different language dubs, subtitles, we can supply transcripts - many episodes contain visual animations. Interface is via Cloudinary, or stitched into what the existing education content tool uses.

The content architecture is designed for a provider to display content hyper-relevant to the user (language preference, orientation, gender, the condition, stage of condition)

We aim for an 8th grade reading age before a script is approved for production. It is designed to support shared decision-making & educate patients of all demographic ranges.

A GraphQL API with content hosted on Cloudinary can display content to any platform without restriction or much development work. We can also supply raw file formats to upload into existing content tools, or patient engagement products.