IMO is a leading healthcare data enablement company with expertise in clinical terminology and precise data capture at the point of care, empowering informed decisions for improved patient care.

IMO is a leading healthcare data enablement company with expertise in clinical terminology and precise data capture at the point of care, empowering informed decisions for improved patient care.

Deliver convenient, quality care asynchronously

Bright.md’s asynchronous telehealth solution lets providers treat low-acuity conditions virtually, without a real-time interaction—all while driving patient satisfaction and quality outcomes. With evidence-based clinical content and seamless integration into your existing workflows, Bright.md automates administrative work to allow providers to practice at the top of their license.

What is Bright.md?

Bright.md is a complete, white-labeled solution for health systems to empower their patient population with self-service online tools that guides them to the optimal type of care based on their concern, and when determined appropriate, take a thorough symptom assessment to receive a diagnosis and treatment plan from their own providers. 

Self-service symptom assessment

Enable an accessible care option 24/7 for common conditions via a patient initiated, online symptom assessment to gather all necessary information for 130+ treatable diagnoses.

Clinical decision support and automated chart note

Treat low-acuity conditions quickly and efficiently, while preserving clinical judgment and autonomy with Bright.md’s evidence-based clinical decision support for diagnosing. Bright.md translates the patient interview into a chart-ready SOAP note and makes it readily available via MDM interface for integration as an encounter in the EHR (Epic, Cerner, Athena).

Online care finder

Achieve positive patient outcomes at lower costs with digital navigation that guides patients to the optimal venue of care, right from your website or portal.

Bright.md is trusted by enterprise health systems around the country including Presbyterian Healthcare Services, Baptist Health, UnityPoint Health, Prisma Health, Mercy Health, and OHSU.

Bright.md’s asynchronous telehealth solution lets providers treat low-acuity conditions virtually, without a real-time interaction—all while driving patient satisfaction and quality outcomes. With evidence-based clinical content and seamless integration into your existing workflows, Bright.md automates administrative work to allow providers to practice at the top of their license.

Health systems around the country, including Baptist Health, Prisma Health, UnityPoint Health, CoxHealth, OHSU, ProHealth Care, and many more, choose Bright.md to improve patient access to quality care, alleviate administrative burden on providers, stay competitive with a convenient, consumer-centered experience, and reduce costs of delivering low-acuity care.

Our content is evidence-based and updated regularly based on the latest clinical guidelines. It is developed, constantly evaluated and updated based on user data and feedback, and maintained by a team of physicians, writers, and editors. Our Interview is available in English or Spanish with medically-certified translation, and all of our content is created at a 4th-grade reading level, removing medical jargon and using images as easy guides. 

Because we've been building and refining our clinical content for more than eight years, improving with reviews and feedback from clinician leaders at some of the top health systems in the country, we've built a clinical content engine that cannot be replicated.

One of the Lead Clinicians at one client shared that he reviewed all of our content in detail and was "extremely impressed", sharing that it would "take thousands of hours of clinician time to even attempt".

Robust, Proprietary Clinical Content

With Bright.md, your providers are reviewers of content, not creators. Our evidence-based content containing 29 unique interviews, and treating 130+ diagnoses, is developed and maintained by a team of board-certified physicians to keep yours focused on delivering care to patients.  

Self-Service Administration

Respond quickly to changing demands with real-time access to custom care routing, interview activation, and more.

Bi-directional EHR Integration

Drive long-term care delivery efficiencies with asynchronous visits that are integrated into your clinical operations workflow.

Bright.md uses standard HL7 protocols and FHIR APIs to sync information that decreases the administrative burden on providers, while creating easy access for patients.