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Milestone FAQ Manager
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Avia Summary
Search optimization is about fulfilling the intent of the searcher, which in its basic structure means answering a question. FAQs are an integral part of being the right answer by providing the informational content consumers seek, which is 80% of the type of searches carried out online - thereby covering the key micro-moments in a customer journey.
Milestone FAQ Manager accomplishes the following:
* Consistency through a multi-location workflow : Q&A monitoring, edit, respond & publish. Flag inaccurate or irrelevant Q&As
* Relevant & Accurate content curation: Crowdsource questions from local channels (Google My Business)
* Fully leverage Voice Assistant: Automate intent creation and publish verified answers to assistants
* Scalability: Bulk upload & publish Q&As across channels & locations with a single click
* Multi-channel support and integration: Google Assistant & Google My Business
* Impact Reporting: Assess rich result growth and voice search performance
Scheduling
Search & Transparency
Digital Front Door (DFD)
Care Transitions
Search Engine Optimization Tools
Patient-Provider Messaging Tools
Research has shown that 46% of the SERP's first fold are FAQs (Frequently Asked Questions) and PAAs (People Also Ask). A healthcare system must ensure that they have an effective content strategy that is addressing the questions posed by their patients.
Ensuring consistent FAQs across channels & locations
is COMPLEX:
* How to source relevant questions for an effective voice search strategy?
* How to ensure consistent published answers across channels?
* How to respond to user queries across all locations in a timely manner?
* Most websites aren’t set up to answer queries and in the process
* Google is left to choose the most relevant answer
Milestone FAQ Manager accomplishes:
* 42% better CTR in Mobile devices
* 70% more likely to show up in People Also Ask
* FAQs with FAQ schemas achieve an average of 5.5 position better rank
* 11.5% increase in impressions
Managers, Director, VPs of Digital, SEO, Marketing, Patient Experience.
Not Applicable
SaaS solution that aggregates, manages and distributes FAQ content across multiple locations and digital channels - to Location-based Google Business Profiles, Voice Assistants, and to your Website.
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