Piwik PRO Analytics Suite is a comprehensive, HIPAA-compliant analytics and data activation platform. It enables hospitals and health systems to securely collect, analyze, and activate patient data while maintaining 100% regulatory compliance and building patient trust.

The platform consists of four modules in one interface:

• Analytics: Access to complete, real-time patient journeys and behavioral insights
• Tag management: Secure tag deployment and marketing tool configuration
• Consent management: User consent & privacy banner management and cookie detection
• Data activation & personalization: Unified patient profiles, advanced segmentation and turning insights into action

Other capabilities of the platform include:

• Data protection and compliance features to ensure compliance with HIPAA and other healthcare regulations (e.g., the ability to sign a customizable business associate agreement (BAA))
• Enhanced security measures inside audit-ready infrastructure 
• Server-side tracking & tagging for increased control over data collection 
• Integrations with marketing tools and healthcare systems & customization options
• Dedicated support, including onboarding & implementation

Piwik PRO Analytics Suite lets marketing and analytics teams capture nearly all their traffic while complying with strict privacy regulations. The platform’s powerful functionalities allow healthcare organizations to make confident marketing decisions without compromising patient trust. This allows them to better understand patient journeys, optimize campaigns, and increase engagement while ensuring health data remains secure.

Piwik PRO is a leading privacy-focused analytics platform specifically designed for data-sensitive industries. We serve healthcare organizations worldwide with a complete analytics and data activation solution that prioritizes HIPAA compliance and patient privacy while delivering actionable marketing insights.

Press Ganey invented the healthcare performance improvement movement over 35 years ago. Today it offers an integrated suite of solutions that address health plan member experience and engagement, safety, clinical excellence, patient experience and workforce engagement. The company works with health plans in all 50 U.S. states and more than 41,000 healthcare facilities in its mission to reduce patient suffering and enhance caregiver resilience to improve the overall safety, quality and experience of care.

Piwik PRO works alongside EHR systems by providing:

• Website and digital marketing analytics for healthcare organizations
• Patient acquisition and engagement tracking
• HIPAA-compliant analysis of digital touchpoints outside of clinical records

While not directly integrating with EHR systems, Piwik PRO can:

• Integrate with CRMs and other healthcare marketing tools
• Export data for analysis in other healthcare data systems
• Work within healthcare organizations' broader data ecosystem

• Piwik PRO offers an all-in-one analytics and data activation platform with the option to sign a business associate agreement (BAA) that can be customized to each healthcare organization’s needs. 
• You can use Piwik PRO safely and effectively without needing to de-identify PHI and ePHI. This lets you base your marketing decisions on real patient data rather than anonymous statistics, enabling a more personalized approach to users’ needs.
• The platform adopts privacy by design and boasts HIPAA certification achieved through a comprehensive assessment as part of its SOC-2 Type II audit, fully supporting health companies’ security. Piwik PRO doesn’t share or reuse your data for other purposes. 
• Piwik PRO provides a cost-effective solution with a low entry level that doesn’t require significant technical resources to start and maintain it. With a low learning curve and dedicated onboarding and implementation, even less technical teams can quickly get familiar with the platform and begin getting value from it.