Understand patient journeys, optimize campaigns, and increase engagement while ensuring patient data remains secure and compliant.

• Maximize efficiency with the all-in-one platform. Access four powerful modules – Analytics, Consent Manager, Tag Manager, and Customer Data Platform – via one interface.
• Enhance marketing effectiveness. Measure the success of outreach initiatives, such as health awareness campaigns or patient education programs, and adjust strategies to drive stronger results.
• Elevate patient engagement with data activation. Personalize patient experiences and deliver meaningful recommendations using a customer data platform for targeted email campaigns and on-site personalization.
• Improve the ROI of your ad campaigns. Gain deeper insights into the performance of your Google Ads and other platforms, and activate actionable data directly – all while ensuring the protection of sensitive health information.
• Improve SEO. Boost your website’s visibility by identifying trending topics and high-traffic keywords. Optimize content to improve search rankings and meet patient expectations, driving more traffic to your site.
• Understand patients and their needs. Gain a holistic view of every digital touchpoint your patients encounter. Analyze user flow and funnel data to understand traffic sources through your website, social media, or email campaigns.
• Optimize conversion rates. Streamline the patient journey from scheduling to service. Send conversion data like GCLID to refine targeting and boost performance.

Press Ganey invented the healthcare performance improvement movement over 35 years ago. Today it offers an integrated suite of solutions that address health plan member experience and engagement, safety, clinical excellence, patient experience and workforce engagement. The company works with health plans in all 50 U.S. states and more than 41,000 healthcare facilities in its mission to reduce patient suffering and enhance caregiver resilience to improve the overall safety, quality and experience of care.

Piwik PRO gives you the option to sign a BAA, on top of many other HIPAA-protective measures, such as:

• Secure hosting in HIPAA-compliant data centers.
• Safe backup storage with maximum recovery capability.
• Data encryption and transmission mechanisms.
• Audit log and change log.
• Full data control, and more.