Understand patient journeys, optimize campaigns, and increase engagement while ensuring patient data remains secure and compliant.

• Maximize efficiency with the all-in-one platform. Access four powerful modules – Analytics, Consent Manager, Tag Manager, and Customer Data Platform – via one interface.
• Enhance marketing effectiveness. Measure the success of outreach initiatives, such as health awareness campaigns or patient education programs, and adjust strategies to drive stronger results.
• Elevate patient engagement with data activation. Personalize patient experiences and deliver meaningful recommendations using a customer data platform for targeted email campaigns and on-site personalization.
• Improve the ROI of your ad campaigns. Gain deeper insights into the performance of your Google Ads and other platforms, and activate actionable data directly – all while ensuring the protection of sensitive health information.
• Improve SEO. Boost your website’s visibility by identifying trending topics and high-traffic keywords. Optimize content to improve search rankings and meet patient expectations, driving more traffic to your site.
• Understand patients and their needs. Gain a holistic view of every digital touchpoint your patients encounter. Analyze user flow and funnel data to understand traffic sources through your website, social media, or email campaigns.
• Optimize conversion rates. Streamline the patient journey from scheduling to service. Send conversion data like GCLID to refine targeting and boost performance.

Reputation manages, evaluates, and improves your brand presence across digital spaces. It’s the only reputation solution that improves the patient experience through omnichannel engagement and healthcare-specific attributes.

Benefits:

• Understand where you rank relative to competitors, rank higher, and convert searches into action.
• Engage with patients and maintain a large volume of verified reviews with high-star ratings.
• Integrate directly with the EHR for post-discharge engagement.
• Access all listings data in one dashboard and see specific provider and location metrics.

Results:

• Increased patient acquisition & retention 
• Automated workflows with consolidated technology
• Increased third-party ratings

Founded in 2015 in Atlanta, Georgia, Loyal is a healthcare technology company dedicated to enabling a healthier life for all by making care more clear, accessible, efficient, and consistent for patients and the providers they rely on. 

We do this by combining our deep understanding of healthcare consumer intent and clinical taxonomy with a suite of best-in-class patient engagement products, helping patients choose your organization, find your doctors, schedule appointments and re-engage when the time is right. . Beyond that, we can help optimize your systems and improve your relationships with patients, providers, payors, employers, and the broader community, so you can better understand your patients and be able to reach them at the right time in their care journey. Fully implemented, Loyal becomes a central part of your operations,providing actionable insights for the enterprise, supporting a deeper understanding of patient demand, visit inventory, consumer preference and even physician staffing needs. . 

As the preferred platform for improved care utilization, Loyal is used by the nation’s leading healthcare organizations, partnering with 37+ health systems, 490+ hospitals, and 55+ providers from across the U.S. 

Piwik PRO gives you the option to sign a BAA, on top of many other HIPAA-protective measures, such as:

• Secure hosting in HIPAA-compliant data centers.
• Safe backup storage with maximum recovery capability.
• Data encryption and transmission mechanisms.
• Audit log and change log.
• Full data control, and more.