Customer Journey Mapping: Our journeys guide you to the moments your audience is most open to your message.
We map the critical moments in your customers’ lives, while mining the search landscape for relevant questions and keywords. We not only know what your customers are doing, we also know why. Our insight allows brands to deliver the right message, to the right audience, at the right moment in time. Just as critically, we ensure every member of your team intimately understands your audience’s concerns, wants, and needs.
Persona and Segmentation: Our rich, humanized personas and segmentations empower decision making. We explore the lives of consumers broadly before narrowing to the category. This provides full context for their life, values, and needs. We provide a profound understanding of your customer groups, uncovering opportunities for impact.
Positioning and Messaging: Avoid ‘kitchen sink’ positioning and messaging with Brado’s Component process. We collaborate with your target in the creation of concise yet powerful brand positioning and messaging platforms. There is lots of writing (and rewriting) with you, your creative team, and your target. This is how we arrive at the most motivating language. We deconstruct concepts into single-minded statements. Your target helps the team create a cohesive and persuasive brand story.
Communications and UX Testing: Evaluation and optimization decisions are made based on the one thing your team has agreed on — the creative brief. Agencies welcome it. From campaign concepts to sales aids and websites, we can test any stimuli, at any phase, at qualitative depth or quantitative scale. Focusing on strategic intent allows for true evaluation and clear opportunities for optimization.
