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Description
Compatibility Level
Clients
Use cases
EHR integrations
Client types
Differentiators
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Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Use cases
EHR integrations
Client types
Differentiators
Keywords
Media
Company details

Categories

Solutions

Description

Product Description:
Our unique Insights engine provides analytic capabilities purpose built to identify high-value, distinct market segments based on core consumer characteristics such as age, gender, income, etc. and uses that information to pinpoint growth opportunities. We leverage both machine learning and analytics features to identify propensity and make related recommendations for audience creation and outreach. Additionally, we can analyze existing system data to identify growth opportunities based on service volume, location, or almost any other applicable, available data point provided by the system.
About Cured:

Cured is a Digital Marketing & CRM platform, built for healthcare organizations. We help healthcare catch up with this decade’s most significant care delivery evolution—the ability to engage with and build lasting relationships with those they serve. With Cured, seamlessly engage with your customers to build unparalleled relationships throughout their care journey. With all necessary compliance and patient journeys built in, you can take immediate action with data from your EMR, Claims IS and other sources. With Cured Insights, learn from campaigns and target customers most likely to engage. Finally, a platform that actually works for healthcare.

Product Description:

Piwik PRO Analytics Suite is a comprehensive, HIPAA-compliant analytics and data activation platform. It enables hospitals and health systems to securely collect, analyze, and activate patient data while maintaining 100% regulatory compliance and building patient trust.

The platform consists of four modules in one interface:

  • Analytics: Access to complete, real-time patient journeys and behavioral insights
  • Tag management: Secure tag deployment and marketing tool configuration
  • Consent management: User consent & privacy banner management and cookie detection
  • Data activation & personalization: Unified patient profiles, advanced segmentation and turning insights into action

Other capabilities of the platform include:

  • Data protection and compliance features to ensure compliance with HIPAA and other healthcare regulations (e.g., the ability to sign a customizable business associate agreement (BAA))
  • Enhanced security measures inside audit-ready infrastructure 
  • Server-side tracking & tagging for increased control over data collection 
  • Integrations with marketing tools and healthcare systems & customization options
  • Dedicated support, including onboarding & implementation

Piwik PRO Analytics Suite lets marketing and analytics teams capture nearly all their traffic while complying with strict privacy regulations. The platform’s powerful functionalities allow healthcare organizations to make confident marketing decisions without compromising patient trust. This allows them to better understand patient journeys, optimize campaigns, and increase engagement while ensuring health data remains secure.

About Piwik PRO:

Piwik PRO is a leading privacy-focused analytics platform specifically designed for data-sensitive industries. We serve healthcare organizations worldwide with a complete analytics and data activation solution that prioritizes HIPAA compliance and patient privacy while delivering actionable marketing insights.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Use Cases

Description:

Our unique Insights engine provides analytic capabilities purpose built to identify high-value, distinct market segments based on core consumer characteristics such as age, gender, income, etc. and uses that information to pinpoint growth opportunities. We leverage both machine learning and analytics features to identify propensity and make related recommendations for audience creation and outreach. Additionally, we can analyze existing system data to identify growth opportunities based on service volume, location, or almost any other applicable, available data point provided by the system.

Pediatric use cases:

Deliver important communications via an omnichannel approach.


Users:
  • CMO
  • CIO
  • Head of Digital Marketing
  • Head of Communications
  • Head of Brand Strategy
  • Head of Patient Experience
Description:
  • Patient journey optimization: Track patient interactions from initial website visit through treatment completion. Identify bottlenecks in appointment scheduling and registration processes, then optimize patient education content based on engagement analytics.
  • Operational efficiency enhancement: Monitor telehealth platform usage and patient portal engagement to optimize resource allocation. Analyze feature utilization patterns to inform strategic decision-making about digital health investments.
  • Marketing campaign performance: Measure the ROI of health awareness campaigns and patient education programs. Segment audiences for targeted health information delivery and track conversion from educational content to appointment bookings.
  • Patient experience personalization: Create personalized patient experiences using customer data platform capabilities. Deliver targeted email campaigns and implement on-site personalization based on patient preferences and behavior patterns.
  • SEO improvement: Boost website visibility by identifying trending health topics and high-traffic keywords. Optimize content to improve search rankings and meet patient expectations while driving more qualified traffic.
  • Digital touchpoint analysis: Gain a comprehensive view of patient interactions across all digital channels. Analyze user flow and funnel data to understand traffic sources and optimize the patient acquisition process.
  • Conversion rate optimization: Streamline patient journeys from initial contact to service delivery. Use conversion data to refine targeting strategies and improve campaign performance across marketing channels.
Pediatric use cases:

None provided

Users:
  • Marketing teams & professionals
  • Digital analytics teams & professionals
  • Product teams & professionals 

EHR Integrations

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, Pop health platform, ADT, Access +/or revenue cycle, Website / public online sources

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Epic, Cerner, Meditech, NextGen, Other

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized)

Integrations:

Not applicable

EMR Integration & Relevant Hardware:

Not applicable

EMRs Supported:

Not applicable

Hardware Compatibility:

Not applicable

Client Types

Differentiators

Differentiators vs EHR Functionality:
  • HIPAA compliant
  • Out of the box patient journeys
  • Quick, efficient setup
  • Healthcare-specific
  • ML-driven insights engine
  • Simple volume-based pricing structure


Differentiators vs Competitors:
  • HIPAA compliant
  • Out of the box patient journeys
  • Quick, efficient setup
  • Healthcare-specific
  • ML-driven insights engine
  • Simple volume-based pricing structure


Differentiators vs EHR Functionality:

Piwik PRO works alongside EHR systems by providing:

  • Website and digital marketing analytics for healthcare organizations
  • Patient acquisition and engagement tracking
  • HIPAA-compliant analysis of digital touchpoints outside of clinical records

While not directly integrating with EHR systems, Piwik PRO can:

  • Integrate with CRMs and other healthcare marketing tools
  • Export data for analysis in other healthcare data systems
  • Work within healthcare organizations' broader data ecosystem
Differentiators vs Competitors:
  • Piwik PRO offers an all-in-one analytics and data activation platform with the option to sign a business associate agreement (BAA) that can be customized to each healthcare organization’s needs. 
  • You can use Piwik PRO safely and effectively without needing to de-identify PHI and ePHI. This lets you base your marketing decisions on real patient data rather than anonymous statistics, enabling a more personalized approach to users’ needs.
  • The platform adopts privacy by design and boasts HIPAA certification achieved through a comprehensive assessment as part of its SOC-2 Type II audit, fully supporting health companies’ security. Piwik PRO doesn’t share or reuse your data for other purposes. 
  • Piwik PRO provides a cost-effective solution with a low entry level that doesn’t require significant technical resources to start and maintain it. With a low learning curve and dedicated onboarding and implementation, even less technical teams can quickly get familiar with the platform and begin getting value from it. 

Keywords

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Company Details

Founded in 2018

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