Loyal's CRM solution is a healthcare specific outreach platform that manages all aspects of customer and patient communication. Loyal CRM drives campaigns that provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Benefits:

• Leverage AI and ML to get insights into patient behavior, experience, and sentiment.
• Increase operational efficiency through outbound agent workflows and foresee consumer risks with predictive analysis.
• Create enterprise-wide transparency by consolidating patient, hospital, and billing data from both internal (Loyal) and external (EHR) sources.
• Leverage data insights to inform utilization forecasting and capacity planning.
• Show the right message, at the right time, to the right person and drive appointment volume through lead management.

Results:

• Improved end-to-end patient journey and patient-provider fit. 
• Increased CRM utilization, revenue, and cost savings.
• Increased appointment volume and turnaround time.

Solutions

Campaigns

Campaigns provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Campaigns is the only healthcare-centric communication automation solution built to support end-to-end patient messaging, enabling health systems to engage new and existing patients through omni-channel campaigns. This could be annual wellness visit communications, vaccine campaigns, flu shots, and more.

Benefits:

• View holistic data in weekly or monthly reports to evaluate campaign effectiveness and attributable appointments.
• Deliver emails through Loyal (or your own domain) while matching consumer communication preferences. 
• Deliver one-time campaigns to specific audiences and deploy ongoing automated campaigns based on care events and business rules.
• Create custom drip campaigns and trigger automated campaigns based on consumer actions.
• Design email and SMS campaigns with simple to use templates and branding configuration tools.
• Determine campaign audience rules with segmentation builder and multiple integrated data sources.

Results:

• Increased re-activation and revenue.
• Increased campaign engagement and conversion rate.
• Increased attributable appointments scheduled and attended.
• Reduced administrative resources and campaign management.

Appointment Reminders

Benefits:

• Automate confirming, canceling, rescheduling appointments, and adding patients to wait lists.
• Forecast capacity and manage scheduling accordingly.
• Leverage automated omni-channel communication to help patients stay on top of their appointments.
• Integrate with the Loyal platform and data insights to drive growth and increase operational efficiency.
• Decrease the time providers spend on administrative tasks so they can focus on patient care.

Results:

• Improved patient experience and access to care
• Improved intake efficiency and increased number of confirmed appointments
• Reduced no-shows and same-day cancellations

Founded in 2015 in Atlanta, Georgia, Loyal is a healthcare technology company dedicated to enabling a healthier life for all by making care more clear, accessible, efficient, and consistent for patients and the providers they rely on. 

We do this by combining our deep understanding of healthcare consumer intent and clinical taxonomy with a suite of best-in-class patient engagement products, helping patients choose your organization, find your doctors, schedule appointments and re-engage when the time is right. . Beyond that, we can help optimize your systems and improve your relationships with patients, providers, payors, employers, and the broader community, so you can better understand your patients and be able to reach them at the right time in their care journey. Fully implemented, Loyal becomes a central part of your operations,providing actionable insights for the enterprise, supporting a deeper understanding of patient demand, visit inventory, consumer preference and even physician staffing needs. . 

As the preferred platform for improved care utilization, Loyal is used by the nation’s leading healthcare organizations, partnering with 37+ health systems, 490+ hospitals, and 55+ providers from across the U.S. 

The strength behind WebMD Ignite Growth Platform is the power of our data-science driven capabilities that helps healthcare organizations create a connected consumer and patient experience that increases engagement and drives better outcomes. 

Target: Pinpoint top growth opportunities and audiences for engagement

Take advantage of the largest and most complete repository of healthcare-specific data to reveal key trends and priorities, and identify top opportunities for service line growth. Translate data into action with powerful audience building capabilities that target the right individuals and create the personalized experiences necessary to extend patient lifetime value. WebMD Ignite audience creation solutions marry patient demographic and clinical data with a wealth of consumer information and healthcare-related predictive models to pinpoint target populations. With powerful data insights, users have a clear picture of prioritized need and the most effective marketing and communication methods. You’ll reach the right audience with relevant messaging, while significantly reducing front-end marketing costs.

Engage: Deploy effective omnichannel campaigns

Intelligent engagement stems from a deep understanding of your target audience. WebMD Ignite Growth Platform includes omnichannel campaign management capabilities with tactic creation, creative asset association, and detailed response tracking. Powerful martech integrations facilitate dynamic, personalized communications whether on your website, through email, or by mail. By reaching healthcare consumers when and where they prefer — with messages that educate and make them a partner in their health — marketers deliver measurable financial and clinical outcomes, improve the payer mix, and drive high value service line growth.

Measure: Demonstrate real-time performance and ROI

For marketing to pivot from a cost center to a revenue-generating engine, strategy and execution must be backed by rich insights that deliver predictable, repeatable outcomes. WebMD Ignite measurement and ROI solutions accelerate decision-making through user-based dashboards that measure key marketing and campaign performance indicators. Most importantly, users move beyond relying on vanity metrics to having engagement and outreach activities matched to clinical and financial outcomes, demonstrating indisputable ROI and informing future budget discussions.

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

We're the leading provider of customer relationship management solutions for healthcare, i.e., patient engagement is in our DNA. 

• Targeting of at-risk individuals. The largest healthcare data set (over 1.4B records, 415 EMR integrations) that’s fueled over 250 clinical propensity models (trained over decades).
• Expertise and best practices. By bringing together the three major players in the healthcare-specific CRM space, over 110 healthcare clients are using and benefiting from the biggest database of best practices and peers using the platform today.
• Engaging and activating patients at scale. With over 20K campaigns managed through our platform, and a compelling 7:1 ROI and +36% improvement in new patient retention (on average), our experienced strategists are well versed in guiding strategy and execution.
• Innovation and R&D. $40M+ invested to-date.
• Breadth of solutions. We have the ability to grow with our clients, beyond CRM, across web, provider, and consumer engagement spaces.