• The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.
  
  
  
  The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.
  
  
  
  Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.
  
  
  The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.
  
  
  
  New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.
  
  
  
  By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

• Iguana is a powerful integration engine designed to facilitate seamless communication between diverse systems and applications. It specializes in transforming, routing, and managing data across various platforms, making it particularly valuable in healthcare, finance, and other industries that require robust data exchange.

• At its core, Iguana allows users to connect disparate systems, regardless of their underlying technologies or protocols. This flexibility enables organizations to streamline their workflows and enhance data interoperability. The engine supports a wide range of data formats, including HL7, XML, JSON, and CSV, making it suitable for various use cases.

• Iguana features an intuitive user interface that simplifies the process of mapping data fields and creating integration workflows. Users can easily define how data should be transformed and routed between systems, ensuring that information is accurately exchanged and processed. The engine also includes powerful monitoring and logging capabilities, allowing users to track data flows and troubleshoot issues in real time.

• Moreover, Iguana is built with scalability in mind, enabling organizations to adapt to changing needs as they grow. Its support for cloud and on-premises deployment options provides additional flexibility for businesses of all sizes.

• Overall, Iguana is an essential tool for organizations looking to optimize their data integration processes, enhance operational efficiency, and improve decision-making through timely and accurate information sharing.

• iNTERFACEWARE is a leading provider of integration solutions, used extensively used within healthcare, but equally powerful in finance, operations, and beyond.

• Its flagship product, Iguana, enables seamless data exchange between disparate systems, facilitating interoperability and streamlining workflows. 

• With support for various data formats and an intuitive user interface, iNTERFACEWARE empowers organizations to transform, route, and manage data effectively. 

• The platform's robust monitoring capabilities ensure reliable performance and real-time troubleshooting, making it a vital tool for enhancing operational efficiency and improving data-driven decision-making.

• Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

• Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

• Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.

• Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

• Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

• Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

• Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.

Iguana's integration engine offers full flexibility in connecting various EHR systems, including Epic, Cerner, Allscripts, and more, without being limited to predefined templates or channels. 

Iguana does not limit the number of channels or connections, allowing for more scalable and seamless integration between multiple EHRs or systems.

This is ideal for Healthcare Providers or Vendors who need custom integration, giving them full control over how data is integrated between systems.

Licensing and Cost: Iguana provides more flexible licensing options that aren't tied to the number of channels or connections, allowing businesses to scale without the added cost of per-instance or per-connection fees. This sets it apart from competitors that often charge based on the number of connections, interfaces, or instances, which can become expensive as integration needs grow.

Hosting Options: Iguana offers both self-hosted and cloud-hosted solutions, providing flexibility for organizations that need to align with their internal IT infrastructure, whether on-premise or in the cloud. This contrasts with other solutions that may only provide cloud-based hosting, which could be limiting for companies that require more control over their hosting environments.

Customizability: With Iguana, users can take advantage of a toolkit approach to build custom integrations themselves, offering full control over the integration process. This is ideal for organizations that prefer to manage their own interfaces and avoid relying on external services to build or maintain integrations. Other platforms may require paying for each interface or have more rigid, pre-built solutions that limit flexibility.

Support for Various Data Formats and Protocols: Iguana is versatile in supporting a wide range of data formats (such as HL7, FHIR, XML, JSON, etc.) and transport protocols (including LLP, HTTP/S, FTP, and more), making it suitable for diverse integration needs. Many competing solutions may specialize in a narrower set of data formats or protocols, limiting their application in more complex integration environments.

Key differentiator: Iguana’s flexibility, scalability, and cost-efficiency stand out, particularly for organizations looking to manage their own integrations and support a broad array of systems, data formats, and transport protocols.