Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

Praia Health is the patient experience orchestration platform for health systems. We help health systems attract, engage, and retain patients by supercharging their portals and digital tools with seamless, personalized journeys in one platform. The result is higher retention, lower costs, and measurable ROI.

• Iguana is a powerful integration engine designed to facilitate seamless communication between diverse systems and applications. It specializes in transforming, routing, and managing data across various platforms, making it particularly valuable in healthcare, finance, and other industries that require robust data exchange.

• At its core, Iguana allows users to connect disparate systems, regardless of their underlying technologies or protocols. This flexibility enables organizations to streamline their workflows and enhance data interoperability. The engine supports a wide range of data formats, including HL7, XML, JSON, and CSV, making it suitable for various use cases.

• Iguana features an intuitive user interface that simplifies the process of mapping data fields and creating integration workflows. Users can easily define how data should be transformed and routed between systems, ensuring that information is accurately exchanged and processed. The engine also includes powerful monitoring and logging capabilities, allowing users to track data flows and troubleshoot issues in real time.

• Moreover, Iguana is built with scalability in mind, enabling organizations to adapt to changing needs as they grow. Its support for cloud and on-premises deployment options provides additional flexibility for businesses of all sizes.

• Overall, Iguana is an essential tool for organizations looking to optimize their data integration processes, enhance operational efficiency, and improve decision-making through timely and accurate information sharing.

• iNTERFACEWARE is a leading provider of integration solutions, used extensively used within healthcare, but equally powerful in finance, operations, and beyond.

• Its flagship product, Iguana, enables seamless data exchange between disparate systems, facilitating interoperability and streamlining workflows. 

• With support for various data formats and an intuitive user interface, iNTERFACEWARE empowers organizations to transform, route, and manage data effectively. 

• The platform's robust monitoring capabilities ensure reliable performance and real-time troubleshooting, making it a vital tool for enhancing operational efficiency and improving data-driven decision-making.

• Patient portals focus only on EMR-based interactions, while over 50% of a consumer’s journey happens outside the EMR. Praia connects and activates services across and beyond the EMR, giving consumers one seamless digital entry point to everything your health system offers.
• Patient portals don’t leverage non-clinical data (like interests, preferences, behavior, social needs) to tailor the consumer experience. Praia’s consumer profile and orchestration layer use clinical and non-clinical data to personalize content, offers, and services in real time for a true “n of 1” experience.
• Patient portals make it costly and complex to integrate 3rd-party tools like virtual visits, bill pay, or community resources. Praia offers a plug-and-play integration framework that reduces IT lift, accelerates deployment/use cases, minimizes costs, and unifies third-party tools into the experience.
• Patient portals do not allow health systems to customize their portal instance beyond the front-end user experience. All portal users see the same static experience — regardless of who they are or what they need. Praia delivers dynamic, personalized experiences based on user identity, behavior, and context, so the right people see the right content, services, and calls to action at the right time.
• Patient portals control identity and do not allow for federated ID across systems or digital touchpoints. Praia acts as the identity layer across your digital ecosystem, giving you control over login, data federation, and cross-channel personalization — while still integrating seamlessly with the EMR.
• Patient portals ds not easily share data or functionality with other digital platforms. Praia acts as a unifying layer across the digital front door, coordinating identity, data, and design across EMR and non-EMR systems for a seamless experience.
• Patient portals are built for access, not activation. They don’t drive transactions, loyalty, or strategic growth. Praia transforms your digital front door into a strategic growth channel, increasing conversion, retention, and revenue by orchestrating the right experiences at the right time.

• The first and only consumer experience platform built within a health system and proven with millions of patients in a short 3 years.
• The only platform that gives a full view of how a consumer interacts with a health system before, during, and in between visits. (We have the patents and data to prove it.)
• The most frictionless consumer experience in healthcare, creating greater value across all of your patient facing tools.
• The most cost effective and efficient orchestration platform to deploy new use cases and point solutions.

Iguana's integration engine offers full flexibility in connecting various EHR systems, including Epic, Cerner, Allscripts, and more, without being limited to predefined templates or channels. 

Iguana does not limit the number of channels or connections, allowing for more scalable and seamless integration between multiple EHRs or systems.

This is ideal for Healthcare Providers or Vendors who need custom integration, giving them full control over how data is integrated between systems.

Licensing and Cost: Iguana provides more flexible licensing options that aren't tied to the number of channels or connections, allowing businesses to scale without the added cost of per-instance or per-connection fees. This sets it apart from competitors that often charge based on the number of connections, interfaces, or instances, which can become expensive as integration needs grow.

Hosting Options: Iguana offers both self-hosted and cloud-hosted solutions, providing flexibility for organizations that need to align with their internal IT infrastructure, whether on-premise or in the cloud. This contrasts with other solutions that may only provide cloud-based hosting, which could be limiting for companies that require more control over their hosting environments.

Customizability: With Iguana, users can take advantage of a toolkit approach to build custom integrations themselves, offering full control over the integration process. This is ideal for organizations that prefer to manage their own interfaces and avoid relying on external services to build or maintain integrations. Other platforms may require paying for each interface or have more rigid, pre-built solutions that limit flexibility.

Support for Various Data Formats and Protocols: Iguana is versatile in supporting a wide range of data formats (such as HL7, FHIR, XML, JSON, etc.) and transport protocols (including LLP, HTTP/S, FTP, and more), making it suitable for diverse integration needs. Many competing solutions may specialize in a narrower set of data formats or protocols, limiting their application in more complex integration environments.

Key differentiator: Iguana’s flexibility, scalability, and cost-efficiency stand out, particularly for organizations looking to manage their own integrations and support a broad array of systems, data formats, and transport protocols.