With our core solution, TheraPay, we have pioneered the sophisticated paradigm of Financial Incentives Management. By approaching patients/populations with a personalized roadmap of rewards tailored to each step of any complex care journey, we have the ability to accelerate adoption and adherence to programs such as high-risk maternal health, diabetes management, addiction, and nearly any other clinical intervention. The results have been significant; when we motivate patients to follow personalized plans and become active participants in their care, everyone wins.

Reciprocity Health harnesses the power of incentives to promote healthier consumer choices resulting in better outcomes and customer financial performance. We use proven science, cutting edge technology, and a consumer-grade experience to accelerate adherence, reduce avoidable costs, and unlock untapped ROI.

Paloma Health is a virtual specialty clinic focused on thyroid disease, specifically hypothyroidism. Paloma Health is a "full-stack" virtual clinic helping patients manage hypothyroidism and Hashimoto's from home. The offering includes at-home blood test kits, virtual visits with specialists and nutritionists, dietary and lifestyle interventions, and vitamin supplements. This combination has proven to be life changing for our patients' happiness and productivity when they are struggling to find the right care and have a myriad of symptoms all at once: depression, fatigue, weight gain, brain fog,. The barriers and burdens of traditional hypothyroid care are significant: patients bounce from endocrinologists to nutritionist to primary care. They struggle to find specialists who understand their condition. Paloma Health is a game changer for many patients!

Virtual First Specialty Clinic focused on hypothyroidism

To our knowledge, there are no EHRs which have reward/incentive capability.  

We do not have many competitors doing the same as us. Our competitors offer traditional, one-time mailed gift cards (typically for a single quality measure such as Annual Wellness Visit) versus a full Financial Incentive Management tech-enabled service supporting complex care management and preventive care participation. Of course, we can also support the quality measure programs.

We are an online specialty clinic so very different from EHR

Paloma Health is the only end-to-end online medical practice focusing on hypothyroidism. This differentiates us from testing companies like Everlywell because the testing kit is only the beginning of the patient journey –the subsequent treatment and care is the core of what we do.

Our specialization sets us apart from other digital health players because we specialize deeply into a unique (and prevalent) condition that requires personalized care. This personalized and holistic approach–whether it is our test that includes more biomarkers than most or that our doctors are leading experts on hypothyroidism–sets us apart in the mind of consumers.