Perx Health is a digital care company building high-engagement digital care programs for high-risk chronic conditions patients. Our proprietary behavioral science delivers results for all types of patients regardless of their level of health literacy, socioeconomic status and/or complex co-morbidity. Perx is proven to improve clinical health outcomes in peer-reviewed research and generate 6x ROI of healthcare savings for our large enterprise customers.

Paloma Health is a virtual specialty clinic focused on thyroid disease, specifically hypothyroidism. Paloma Health is a "full-stack" virtual clinic helping patients manage hypothyroidism and Hashimoto's from home. The offering includes at-home blood test kits, virtual visits with specialists and nutritionists, dietary and lifestyle interventions, and vitamin supplements. This combination has proven to be life changing for our patients' happiness and productivity when they are struggling to find the right care and have a myriad of symptoms all at once: depression, fatigue, weight gain, brain fog,. The barriers and burdens of traditional hypothyroid care are significant: patients bounce from endocrinologists to nutritionist to primary care. They struggle to find specialists who understand their condition. Paloma Health is a game changer for many patients!

Virtual First Specialty Clinic focused on hypothyroidism

Perx’s core value proposition is the ability to attract, engage and serve healthcare’s high-risk, highest-cost patient groups through our unique approach. Our completely customizable and modular solution can map into internal tools and has features and outcomes beyond any homegrown tool:

• Engaging Experience: a variety of extrinsic and intrinsic motivators (gamification, extrinsic rewards, community support and challenges) to engage individuals in a personalized way. Participants in our programs use Perx 3-4 times a day, with daily engagement (72% of monthly activity) equal to mobile consumer applications Facebook and Twitter (66% and 46% respectively).
• Comprehensive and configurable condition support: catering to all conditions and comorbidities with treatment plan management across medication schedules, exercise plans, appointment scheduling, measurement taking and health tasks. Our platform’s flexible modules can be configured to match the needs of our commercial partners.
• Clinically validated health outcomes: the University of Technology Sydney demonstrated in peer-reviewed research that Perx sustained long-term treatment adherence of 96% over six months, and in a randomized control trial with the University of Sydney, Perx patients demonstrated improved clinical bio-markers (HbA1c and cholesterol) versus standard care over 12 months.
• Real-time verified data capture: validation of treatment management in real-time using clinical trial standard methods such as mobile direct observation of therapy (mDOT), collection of patient-reported experience and outcome measures (PROMs), and any condition specific surveys to validate and improve health outcomes. These real-world evidence capabilities are built into the platform to track program adoption, veteran satisfaction and report relevant health outcomes.

Perx’s digital CDMPs are designed to attract, engage and serve healthcare’s high-risk, highest-cost patient groups with a flexible, single solution, personalizing the experience through systematic ‘precision’ behavioral change while integrating with clinical care. We offer high-risk patients a materially different value proposition than our competitors:

• Gamified treatment interventions focus on gamification only, inadvertently treating high-risk individuals as a homogeneous population. Perx uses a range of behavioral strategies to personalise the experience, drive higher engagement, and enroll a more diverse cohort of patients.
• Digital CDMPs aim to control primary risk factors (blood pressure, glucose control or cholesterol) by modifying key risk behaviors (smoking, weight management, exercise, alcohol consumption). Unsuitable for high-risk patients, these programs focus on treating single conditions, are reliant on education and health coaching, and operate independently from clinical care teams.
• Wellness solutions focus on disease prevention by providing general health, wellbeing and lifestyle interventions (exercise, nutrition, mental wellbeing and health check-ups). While attractive to health-conscious populations, these solutions fail to engage low socioeconomic, health illiterate patients managing complex comorbidities.
• Patient access solutions pursue the mass-market and focus on patient acquisition (regardless of condition or health-risk). Solutions are monetised by selling data or providing patient access for marketing purposes, with little-to-no independently published research demonstrating behaviour change or outcomes. 

We are an online specialty clinic so very different from EHR

Paloma Health is the only end-to-end online medical practice focusing on hypothyroidism. This differentiates us from testing companies like Everlywell because the testing kit is only the beginning of the patient journey –the subsequent treatment and care is the core of what we do.

Our specialization sets us apart from other digital health players because we specialize deeply into a unique (and prevalent) condition that requires personalized care. This personalized and holistic approach–whether it is our test that includes more biomarkers than most or that our doctors are leading experts on hypothyroidism–sets us apart in the mind of consumers.