BrightLocal was founded in 2009 by Ed Eliot & Myles Anderson. Having spent 10+ years working for large media & internet businesses they wanted a change & relished the chance to use their knowledge to help local businesses grow through effective use of search marketing. BrightLocal started out as a search agency providing local search services to a range of local businesses in & around London (UK). However, they soon ran into issues as they tried to grow the business and take on more customers. They felt swamped by the scale of daily tasks facing their team. They needed to automate repetitive tasks such as running audits, tracking rankings, identifying citations, submitting to local directories & monitoring reviews. They looked around to find specialist tools to help us but they couldn’t find any. Sure there were lots of general SEO tools but none which focused on the needs of local businesses & local agencies.

BrightLocal was founded in 2009 by Ed Eliot & Myles Anderson. Having spent 10+ years working for large media & internet businesses they wanted a change & relished the chance to use their knowledge to help local businesses grow through effective use of search marketing. BrightLocal started out as a search agency providing local search services to a range of local businesses in & around London (UK). However, they soon ran into issues as they tried to grow the business and take on more customers. They felt swamped by the scale of daily tasks facing their team. They needed to automate repetitive tasks such as running audits, tracking rankings, identifying citations, submitting to local directories & monitoring reviews. They looked around to find specialist tools to help us but they couldn’t find any. Sure there were lots of general SEO tools but none which focused on the needs of local businesses & local agencies.

Loyal Care Search uses NLP, algorithmic search and type-ahead suggestions to effectively help your patients select the appropriate care provider – whether it be a primary care provider, urgent care provider, a virtual or emergency room visit, all with minimal maintenance and full configurablity. 

Benefits:

• Display provider results based on patient needs, customized for consistency, relevance, and ease of use.
• Rank ordering of provider results based on specialty focus and clinical interests.
• Leverage machine learning and algorithmic search so consumers can search for care through conversational text and advanced filtering.
• Manage searchable provider content easier & present information in a way that is intuitive for consumers to understand and interact with.
• Rich provider profile detail pages with customizable CTAs and optional integrated scheduling.
• Robust analytics provide insights into consumer search behavior and provider search results.

Results:

• Simplified search configuration management leading to higher results accuracy 
• Optimized page layouts and clear calls to actions leading to increased consumer interactions and conversions 
• Reduced patient / provider mismatches resulting in decreased cost

Founded in 2015 in Atlanta, Georgia, Loyal is a healthcare technology company dedicated to enabling a healthier life for all by making care more clear, accessible, efficient, and consistent for patients and the providers they rely on. 

We do this by combining our deep understanding of healthcare consumer intent and clinical taxonomy with a suite of best-in-class patient engagement products, helping patients choose your organization, find your doctors, schedule appointments and re-engage when the time is right. . Beyond that, we can help optimize your systems and improve your relationships with patients, providers, payors, employers, and the broader community, so you can better understand your patients and be able to reach them at the right time in their care journey. Fully implemented, Loyal becomes a central part of your operations,providing actionable insights for the enterprise, supporting a deeper understanding of patient demand, visit inventory, consumer preference and even physician staffing needs. . 

As the preferred platform for improved care utilization, Loyal is used by the nation’s leading healthcare organizations, partnering with 37+ health systems, 490+ hospitals, and 55+ providers from across the U.S.