Orbita Blaze revolutionizes the search function on healthcare websites by transforming limited search tools into a genuinely intelligent virtual assistant. Using natural language understanding and intentional conversational dialogs, Blaze guides website visitors to the answers and care they’re looking for. Because the websites are more intuitive, patients find them useful – which results in higher conversions.
As part of the Patient Access and Acquisition solution – and representing the next generation of the digital front door – Orbita Blaze converts the entire website into an interactive virtual assistant:
- Understands the words and phrases patients naturally use, facilitated by natural language understanding, to home in on their specific need (“I need a foot doctor near me that takes Aetna”);
- Triggers thoughtful and hyper-personalized dialogs to pose questions and probe for details to ensure patients navigate to the appropriate resources (“What is your ZIP code?” “What is your gender?” “Are you pregnant?” “How long have you experienced these symptoms?”);
- Converts “seek/search” into “action” (e.g., “I’m looking for a provider” → “I’m scheduling an appointment”).
