Loyal's CRM solution is a healthcare specific outreach platform that manages all aspects of customer and patient communication. Loyal CRM drives campaigns that provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Benefits:

• Leverage AI and ML to get insights into patient behavior, experience, and sentiment.
• Increase operational efficiency through outbound agent workflows and foresee consumer risks with predictive analysis.
• Create enterprise-wide transparency by consolidating patient, hospital, and billing data from both internal (Loyal) and external (EHR) sources.
• Leverage data insights to inform utilization forecasting and capacity planning.
• Show the right message, at the right time, to the right person and drive appointment volume through lead management.

Results:

• Improved end-to-end patient journey and patient-provider fit. 
• Increased CRM utilization, revenue, and cost savings.
• Increased appointment volume and turnaround time.

Solutions

Campaigns

Campaigns provides a design-led, patient-centered, one-stop shop for creating, measuring, and managing campaigns to capture new leads, engage existing patients, and drive appointment volume.

Campaigns is the only healthcare-centric communication automation solution built to support end-to-end patient messaging, enabling health systems to engage new and existing patients through omni-channel campaigns. This could be annual wellness visit communications, vaccine campaigns, flu shots, and more.

Benefits:

• View holistic data in weekly or monthly reports to evaluate campaign effectiveness and attributable appointments.
• Deliver emails through Loyal (or your own domain) while matching consumer communication preferences. 
• Deliver one-time campaigns to specific audiences and deploy ongoing automated campaigns based on care events and business rules.
• Create custom drip campaigns and trigger automated campaigns based on consumer actions.
• Design email and SMS campaigns with simple to use templates and branding configuration tools.
• Determine campaign audience rules with segmentation builder and multiple integrated data sources.

Results:

• Increased re-activation and revenue.
• Increased campaign engagement and conversion rate.
• Increased attributable appointments scheduled and attended.
• Reduced administrative resources and campaign management.

Appointment Reminders

Benefits:

• Automate confirming, canceling, rescheduling appointments, and adding patients to wait lists.
• Forecast capacity and manage scheduling accordingly.
• Leverage automated omni-channel communication to help patients stay on top of their appointments.
• Integrate with the Loyal platform and data insights to drive growth and increase operational efficiency.
• Decrease the time providers spend on administrative tasks so they can focus on patient care.

Results:

• Improved patient experience and access to care
• Improved intake efficiency and increased number of confirmed appointments
• Reduced no-shows and same-day cancellations

Founded in 2015 in Atlanta, Georgia, Loyal is a healthcare technology company dedicated to enabling a healthier life for all by making care more clear, accessible, efficient, and consistent for patients and the providers they rely on. 

We do this by combining our deep understanding of healthcare consumer intent and clinical taxonomy with a suite of best-in-class patient engagement products, helping patients choose your organization, find your doctors, schedule appointments and re-engage when the time is right. . Beyond that, we can help optimize your systems and improve your relationships with patients, providers, payors, employers, and the broader community, so you can better understand your patients and be able to reach them at the right time in their care journey. Fully implemented, Loyal becomes a central part of your operations,providing actionable insights for the enterprise, supporting a deeper understanding of patient demand, visit inventory, consumer preference and even physician staffing needs. . 

As the preferred platform for improved care utilization, Loyal is used by the nation’s leading healthcare organizations, partnering with 37+ health systems, 490+ hospitals, and 55+ providers from across the U.S. 

• The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.
  
  
  
  The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.
  
  
  
  Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.
  
  
  The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.
  
  
  
  New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.
  
  
  
  By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

• Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

• Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

• Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.

• Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

• Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

• Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

• Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.