The strength behind WebMD Ignite Growth Platform is the power of our data-science driven capabilities that helps healthcare organizations create a connected consumer and patient experience that increases engagement and drives better outcomes. 

Target: Pinpoint top growth opportunities and audiences for engagement

Take advantage of the largest and most complete repository of healthcare-specific data to reveal key trends and priorities, and identify top opportunities for service line growth. Translate data into action with powerful audience building capabilities that target the right individuals and create the personalized experiences necessary to extend patient lifetime value. WebMD Ignite audience creation solutions marry patient demographic and clinical data with a wealth of consumer information and healthcare-related predictive models to pinpoint target populations. With powerful data insights, users have a clear picture of prioritized need and the most effective marketing and communication methods. You’ll reach the right audience with relevant messaging, while significantly reducing front-end marketing costs.

Engage: Deploy effective omnichannel campaigns

Intelligent engagement stems from a deep understanding of your target audience. WebMD Ignite Growth Platform includes omnichannel campaign management capabilities with tactic creation, creative asset association, and detailed response tracking. Powerful martech integrations facilitate dynamic, personalized communications whether on your website, through email, or by mail. By reaching healthcare consumers when and where they prefer — with messages that educate and make them a partner in their health — marketers deliver measurable financial and clinical outcomes, improve the payer mix, and drive high value service line growth.

Measure: Demonstrate real-time performance and ROI

For marketing to pivot from a cost center to a revenue-generating engine, strategy and execution must be backed by rich insights that deliver predictable, repeatable outcomes. WebMD Ignite measurement and ROI solutions accelerate decision-making through user-based dashboards that measure key marketing and campaign performance indicators. Most importantly, users move beyond relying on vanity metrics to having engagement and outreach activities matched to clinical and financial outcomes, demonstrating indisputable ROI and informing future budget discussions.

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

Praia Health is the first consumer experience orchestration platform for healthcare, revolutionizing the way health systems engage and retain patients. Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

We're the leading provider of customer relationship management solutions for healthcare, i.e., patient engagement is in our DNA. 

• Targeting of at-risk individuals. The largest healthcare data set (over 1.4B records, 415 EMR integrations) that’s fueled over 250 clinical propensity models (trained over decades).
• Expertise and best practices. By bringing together the three major players in the healthcare-specific CRM space, over 110 healthcare clients are using and benefiting from the biggest database of best practices and peers using the platform today.
• Engaging and activating patients at scale. With over 20K campaigns managed through our platform, and a compelling 7:1 ROI and +36% improvement in new patient retention (on average), our experienced strategists are well versed in guiding strategy and execution.
• Innovation and R&D. $40M+ invested to-date.
• Breadth of solutions. We have the ability to grow with our clients, beyond CRM, across web, provider, and consumer engagement spaces.

• Patient portals focus only on EMR-based interactions, while over 50% of a consumer’s journey happens outside the EMR. Praia connects and activates services across and beyond the EMR, giving consumers one seamless digital entry point to everything your health system offers.
• Patient portals don’t leverage non-clinical data (like interests, preferences, behavior, social needs) to tailor the consumer experience. Praia’s consumer profile and orchestration layer use clinical and non-clinical data to personalize content, offers, and services in real time for a true “n of 1” experience.
• Patient portals make it costly and complex to integrate 3rd-party tools like virtual visits, bill pay, or community resources. Praia offers a plug-and-play integration framework that reduces IT lift, accelerates deployment/use cases, minimizes costs, and unifies third-party tools into the experience.
• Patient portals do not allow health systems to customize their portal instance beyond the front-end user experience. All portal users see the same static experience — regardless of who they are or what they need. Praia delivers dynamic, personalized experiences based on user identity, behavior, and context, so the right people see the right content, services, and calls to action at the right time.
• Patient portals control identity and do not allow for federated ID across systems or digital touchpoints. Praia acts as the identity layer across your digital ecosystem, giving you control over login, data federation, and cross-channel personalization — while still integrating seamlessly with the EMR.
• Patient portals ds not easily share data or functionality with other digital platforms. Praia acts as a unifying layer across the digital front door, coordinating identity, data, and design across EMR and non-EMR systems for a seamless experience.
• Patient portals are built for access, not activation. They don’t drive transactions, loyalty, or strategic growth. Praia transforms your digital front door into a strategic growth channel, increasing conversion, retention, and revenue by orchestrating the right experiences at the right time.

• The first and only consumer experience platform built within a health system and proven with millions of patients in a short 3 years.
• The only platform that gives a full view of how a consumer interacts with a health system before, during, and in between visits. (We have the patents and data to prove it.)
• The most frictionless consumer experience in healthcare, creating greater value across all of your patient facing tools.
• The most cost effective and efficient orchestration platform to deploy new use cases and point solutions.