Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

Praia Health is the first consumer experience orchestration platform for healthcare, revolutionizing the way health systems engage and retain patients. Incubated at Providence, Praia Health orchestrates digital interactions and disconnected point solutions, creating a cohesive experience for consumers spanning both clinical and nonclinical interactions that influence health outcomes. These experiences can be accessed through a single set of account credentials tied to an authenticated user’s personalized profile. Following in the footsteps of other consumer-driven industries, Praia unlocks digital transformation for health systems by managing the heavy lifting and custom integrations required for a frictionless consumer experience. Praia provides health systems with a platform to connect disparate digital programs, services, and tools, allowing them to deliver a more personalized experience, increase conversion rates, and drive system loyalty.

• Patient portals focus only on EMR-based interactions, while over 50% of a consumer’s journey happens outside the EMR. Praia connects and activates services across and beyond the EMR, giving consumers one seamless digital entry point to everything your health system offers.
• Patient portals don’t leverage non-clinical data (like interests, preferences, behavior, social needs) to tailor the consumer experience. Praia’s consumer profile and orchestration layer use clinical and non-clinical data to personalize content, offers, and services in real time for a true “n of 1” experience.
• Patient portals make it costly and complex to integrate 3rd-party tools like virtual visits, bill pay, or community resources. Praia offers a plug-and-play integration framework that reduces IT lift, accelerates deployment/use cases, minimizes costs, and unifies third-party tools into the experience.
• Patient portals do not allow health systems to customize their portal instance beyond the front-end user experience. All portal users see the same static experience — regardless of who they are or what they need. Praia delivers dynamic, personalized experiences based on user identity, behavior, and context, so the right people see the right content, services, and calls to action at the right time.
• Patient portals control identity and do not allow for federated ID across systems or digital touchpoints. Praia acts as the identity layer across your digital ecosystem, giving you control over login, data federation, and cross-channel personalization — while still integrating seamlessly with the EMR.
• Patient portals ds not easily share data or functionality with other digital platforms. Praia acts as a unifying layer across the digital front door, coordinating identity, data, and design across EMR and non-EMR systems for a seamless experience.
• Patient portals are built for access, not activation. They don’t drive transactions, loyalty, or strategic growth. Praia transforms your digital front door into a strategic growth channel, increasing conversion, retention, and revenue by orchestrating the right experiences at the right time.

• The first and only consumer experience platform built within a health system and proven with millions of patients in a short 3 years.
• The only platform that gives a full view of how a consumer interacts with a health system before, during, and in between visits. (We have the patents and data to prove it.)
• The most frictionless consumer experience in healthcare, creating greater value across all of your patient facing tools.
• The most cost effective and efficient orchestration platform to deploy new use cases and point solutions.