LeadSquared is a new-age SaaS platform that provides end-to-end sales, marketing, and onboarding automation solutions.

The company specializes in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams. Currently, LeadSquared is helping 2000+ enterprises across 40 countries enhance their sales efficiency.

Known for its verticalized, industry-centric solutions, LeadSquared serves EdTech, Education, Healthcare, BFSI, Real Estate, Automotive, and Hospitality industries. The company is headquartered in Bengaluru with a local presence in New Jersey, Philippines, South Africa, Australia, and Indonesia.

• The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.
  
  
  
  The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.
  
  
  
  Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.
  
  
  The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.
  
  
  
  New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.
  
  
  
  By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

1. Patient Acquisition Focused
2. Keep potential patients and actual patients separate (CRM vs. EHR)
3. Systematically engage potential patients

1. End-to-end HIPAA Compliant Platform
2. Customer Relationship Management (CRM) and Marketing Automation Platform in one system
3. LeadSquared implements the system vs. a third party 

• Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

• Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

• Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.

• Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

• Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

• Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

• Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.