Luma was founded on the idea that healthcare should work better for all patients. Instead of a disconnected experience, where patients are forced to be their own healthcare advocates and provider teams struggle to reach their patients, every point along the care journey should be simple, seamless, and effective. 

Luma’s Patient Success Platform™ empowers patients and providers to be successful by connecting and orchestrating all the steps in the patient journey, along with all the operational workflows and processes in the healthcare ecosystem.

Headquartered in San Francisco, Luma serves more than 650 health systems, integrated delivery networks, federally qualified health centers, specialty networks, and clinics across the United States, and today orchestrates the care journeys of more than 35 million patients.

With the complexity and demands associated with healthcare delivery today, seeing the whole picture is more important than ever. The end-to-end Human Understanding Program is designed to help you capture and act on what matters most to consumers, communities, patients, families, and care teams. 

The Human Understanding Program delivers the capabilities you need to turn strategic aspiration into action in critical focus areas including workforce engagement, consumer insights, patient and consumer experience, and marketing strategy. 

Unlock the power of Human Understanding to improve care, enhance performance, and catalyze growth.

NRC Health is ranked #1 Best in KLAS for patient experience improvement.

For more than 40 years, NRC Health has led the charge to personalize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding™ helps leading healthcare systems get to know each person they serve not as point-in-time insights, but as an ongoing relationship. Guided by its uniquely empathic heritage, NRC Health’s patient-focused approach, unmatched market research, and emphasis on consumer preferences are transforming the healthcare experience, creating strong outcomes for patients and entire healthcare systems.

Luma's deep integration, breadth of market-leading platform solutions, and connection across a healthcare organization's tech stack makes next steps delivered to patients and staff more informed and actionable, differentiating our platform from patient engagement and experience vendors.

Luma customers report reducing phone calls and wait times by half, yet seeing record numbers of patients. Since 2020, HIPAA-compliant messaging between patients and providers on the Luma platform has increased by 50%. And most importantly, this increased ability to collaborate on next steps powers better clinical care. At FQHC Alexander Valley Healthcare, Luma reached 15% more Spanish-speaking patients and brought 38% more attributed patients in for care. Organizations using Luma report up to an 80% referral conversion rate, with patients receiving critical specialty care within days rather than weeks.

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At NRC Health, we’re your partner. Working together, we bring solutions to your biggest challenges and help you connect with patients as unique individuals to revolutionize the care experience for everyone. 

Long-term, service-centered partnerships

We walk the walk. We’re dedicated to understanding you and your unique needs. Where other companies are creating barriers, we’re building bridges so you can stay connected to us.

Innovative products and thought leadership

Our integrated, programmatic solutions and innovative thought leadership are revolutionizing the healthcare experiences of consumers, customers, patients and caregivers.

Inclusive pricing without surprises

Understanding as a service means we’re on the journey together. No surprise invoicing or hidden costs. You have control over the aspects of Human Understanding that are key to your success

Healthcare is our singular purpose

We’ve been at the center of treating patients and clients as unique individuals for over 40 years. The healthcare experience and caregiving teams are the foundation and focus of everything we do.