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Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Differentiators
Health equity
Keywords
Media
Company details
Jump to:
Categories
Solutions
Description
Compatibility Level
Clients
Product Capabilities
Use cases
EHR integrations
Client types
Differentiators
Health equity
Keywords
Media
Company details
Provider Finder
Provider Finder

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Categories

Solutions

Description

Product Description:

Easily create and manage consumer-focused directories of your providers and locations using enterprise-level tools. Our flexible Provider Finder and Location Finder directories combine an easy-to-use consumer interface with a powerful administration tool to manage your healthcare professional and care location listings, no matter the source. Installed as an add-on to your existing website — with no need to change content management systems — the look and feel can be totally branded, all without the need for custom development. 

 

About WebMD Ignite:

WebMD Ignite, a division of WebMD and Internet Brands, is the only comprehensive growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from Discovery to Recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. Learn more at WebMDIgnite.com.

Product Description:
  • The Praia Health Identity and Engagement Platform is a managed Platform-as a-Service offering for health systems that enables high value, identity-driven digital experiences that engage and re-engage consumers with their health—before, during and between episodes of care. The solution enables health systems to own and leverage patient relationships, personalize their consumer experiences, and optimize and extend their operational model.



    The platforms’ Identity-Driven Personalization Services create, verify, authenticate, and manage robust consumer profiles that extend beyond the medical record—securely combining data and preferences across the consumers’ health ecosystem. These extended consumer profiles enable highly personalized recommendations—including health system transactions, services, and programs specific to each individual consumer.



    Our Consumer Experience Products and Services streamline the delivery of health-system branded signed-in experiences that fully utilize the power of the platform. Extend your existing custom web or mobile apps, or build new applications that utilize the Praia Health Platform, all via our Praia Health Platform API.


    The platform’s Ecosystem capabilities enable a health system to leverage their existing internal and 3rd party technology investments and take advantage of market-driven innovative solutions. The platform includes integration of the EMR and basic clinical services and can be expanded to support additional solutions for care delivery, population health, marketing, clinical trials research, wellness, revenue cycle, health plan solutions, care at home and more.



    New consumer insight will be realized through our Analytics and Insight Capabilities. The product is fully supported through our robust implementation, transition, and post-launch Service and Support offerings.



    By digitally engaging consumers in their personal health journey and then seamlessly connecting them to individualized services, support and resources, the Praia Health Identity and Engagement Platform creates and operationalizes a digital health flywheel—algorithmically driving net new direct and indirect revenue through recommended actions and operational efficiencies through self-service capabilities.
About Praia Health:

Praia Health removes barriers to care by digitally connecting health consumers to the services, products, and resources they need. The platform is anchored by patent-pending identity and profile technology that creates better experiences for patients by seamlessly connecting fragmented data sources and point solutions.

Compatibility level

Select which hospital or health system you work at and see a personalized compatibility level.

Clients

Select which hospital or health system you work at and see the client list

Product Capabilities

Create a powerful repository of curated and synchronized provider information and care locations, sourced both from within and external to your organization, to achieve a single source of truth for your medical staff and facilities. Managed through additional source integrations and rules-based review, it’s easy to blend and import data from multiple sources to ensure all information is up to date. Enhance profiles and automatically publish to your martech, third-party ‘find care’ websites, mobile apps, contact center workflows, referral searches on your website, and more.

Bring your listings to life with a multitude of user-friendly authoring and editing options — no coding knowledge required. Showcase more of a personal side with video, engaging biographies, quality headshots, and ratings and reviews. Include additional specifics about their background and specialty for added familiarization and introduction. Customize care location listings by adding specific location attributes and suggestive search with ability to automatically use any information already specified by the user, and search results can be displayed in a list or map view. With built-in tools and features that enable custom, SEO-friendly URLs, every provider and location page is automatically optimized for hyper-localized search.

Experience delivers predictive search that auto-fills based on user-provided information.

Supports online scheduling directly from provider pages via an available API for integration.

Use Cases

Description:

Increase engagement and conversions by showcasing select providers and care locations of your choosing with filterable controls that automatically populate relevant providers and ranked locations amongst key healthcare components, related site content and service line pages, blog posts about a specific condition or procedure, and more. This directory management also integrates with Epic MyChart and open scheduling, patient engagement software, marketing automation, and third-party applications, giving marketing teams more control and the ability to provide convenience and all the information consumers want, in the order they want it.

Pediatric use cases:

Offer parents, guardians, and caregivers the essential information about your providers and care locations so they can easily find care, when they need it.

Users:

Healthcare marketers with end user being health consumers (e.g., patients, caregivers).

Description:

With over 40 use cases launched or in development, Praia strives to create specific ways consumers needs are met by orchestrating how health is organized specific to people needs. Our categories include:

  • Care Delivery
  • Population Health
  • Access & Navigation
  • Patient Experience
  • Marketing
  • Clinical Trials & Research
  • Health Plan
  • Care at Home
  • Wellness
  • Revenue Cycle
  • New Business Offerings (e.g. Concierge)

Pediatric use cases:

None provided

Users:

Health consumers, patients

EHR Integrations

Integrations:

Acute care EMR, Ambulatory EMR, Ancillary EMR, ERP system, Patient portal, Pop health platform, Home health, Behavioral health, Community based organizations, ADT, Access +/or revenue cycle, Credentialing, Website / public online sources, Other

EMR Integration & Relevant Hardware:

Use case dependent

EMRs Supported:

Epic, Cerner, Meditech, Allscripts, NextGen, athena, GE, eClinicalWorks, McKesson, Other, Allscripts/Eclipsys, Athenahealth, Azalea Health/Prognosis, CPSI, Evident, Healthland, MEDHOST, MedWorx, QuadraMed, Self-developed, Point Click Care

Hardware Compatibility:

Desktop, Mobile / Tablet (web optimized), Mobile / Tablet (native app), Other

Integrations:

Patient portal

EMR Integration & Relevant Hardware:

Recommended, but not required

EMRs Supported:

Epic, Cerner

Hardware Compatibility:

Not applicable

Client Types

None provided

Differentiators

Differentiators vs EHR Functionality:

None provided

Differentiators vs Competitors:
  • Purpose-built for healthcare organizations with 30+ years’ experience
  • A robust out-of-the-box tool that enhances online experiences
  • HIPAA-complaint, cloud-based solution
  • Ready-to-use theme offerings for organizations with budget/time constraints
  • No-code content authoring, editing, and publishing that’s highly efficient (no requirement for IT assistance)
  • Configurable SEO so every provider and location page is automatically optimized for hyper-localized search
  • Ability to customize and change the “look and feel” of the user experience without coding or custom development via self-service Admin portal
  • A governance tool that allows greater control over the collection and transfer of data from tracking technologies
Differentiators vs EHR Functionality:
  • Unlike EMR portals that only engage patients, Praia also enables engagement for services and programs outside of the EMR

  • Praia's identity services is managed at the Health System enterprise level allowing the health system to federate with the EMR and all other digital or platform application through secure sign on protocols.

  • Praia's personalization intelligence powers logged in users to have an n of 1 experience vs. the same experience that EMR portals provide. The adoption and ongoing engagement is higher with this function.
Differentiators vs Competitors:
  • Unlike traditional identity solutions Praia manages identity across the consumer health ecosystem both independently from and integrated with the health system’s EMR. Praia creates, verifies, and authenticates a consumer profile and combines those accounts with personalized recommendations across the entire care delivery ecosystem

  • Unlike mobile shell or DFD offerings Praia integrates data and digital health solutions into a single experience linked to a single identity layer that dynamically drives personalized experiences based upon what is known about that consumer.

  • Unlike CRMs that offer chort-level personalization for batch marketing campaigns & outreach Praia offers N of 1 personalization delivered algorithmically through consumer apps and web experiences, working either alongside or without a CRM.

  • Unlike messaging & communicaitons offerings that offer SMS outreach based on cohorts Praia systematically engages health consumers through highly personalized system- branded apps and web experiences.

Health Equity

Secure forms and lead management solutions to meet healthcare’s stringent privacy, i.e., HIPAA requirements. And with Ignite BrandSafe Analytics layered in, healthcare organizations can facilitate a seamless integration of high-performing marketing services and web-tracking technologies, while providing an increased ability to address data privacy and security standards.

24/7 access to resources, including technical support, help articles, release notes, and on-demand training.

Keywords

Images

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Videos

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